Polaris Marketing Research Company Principals Earn PRC Designation

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President Jan E. Carlson and Senior Vice President Debra S. Semans of the Polaris Marketing Research Company have earned their Professional Researcher Certification from the Marketing Research Association.

Polaris Marketing Research (polarismr.com) announced today that President Jan E. Carlson and Senior Vice President Debra S. Semans have both earned their Professional Researcher Certification (PRC) from the Marketing Research Association.

The PRC was developed as a powerful professional tool for researchers of all levels of work experience and education. One of the goals of the program is to encourage high standards within the opinion and marketing research company in order to raise competency, establish an objective measure of an individual's knowledge and proficiency and to encourage continued professional development.

"This certification helps our clients know that when they work with our marketing research company, they are working with recognized experts," said Carlson, who founded Polaris in 1989 and is its chief executive officer. As senior vice president, Semans has overall responsibility for Polaris' client relationships and project satisfaction.

About The Marketing Research Association:
The Marketing Research Association is the leading and largest association of the opinion and market research profession, a multi-billion dollar a year industry dedicated to providing valuable information to guide the decisions of companies that provide products and services to consumers and businesses.

Established in 1957, MRA's international membership encompasses companies and professionals engaged in all segments of marketing and opinion research including End Users, Full Service Researchers, Data Collectors and Support Service Providers. MRA publishes the annual Blue Book Research Services Directory, long the bible of the opinion and marketing research profession. Their web site is mra-net.org.

About Polaris Marketing Research Company

Polaris Marketing Research Company specializes in brand strategy and brand positioning based on quantitative and qualitative research expertise including consumer and business customer satisfaction measurement. Polaris utilizes state-of-the-art online interactive reporting, interviewing and data collection and personalized project management.

For more information, call Dianne Hill at 404-816-0353 or visit us at polarismr.com.

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Dianne Hill
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