100 in 100: Adorama Set to Post 100 Photography Tips in 100 Days

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Adorama Camera's AIRC (Adorama Imaging Resource Center) to debut "100 in 100," free daily photography how-to series; starts September 10

Adorama Camera's AIRC (Adorama Imaging Resource Center), which has been providing photographers with free, helpful how-to features and buying advice since 2003, is embarking on a new venture: "100 in 100" (http://www.adorama.com/catalog.tpl?article=100in100&op=academy_new), which will start on September 10, will provide one brief but practical photography tip every day through December 18--100 days.

"I believe that everyone who checks in for our daily tips and puts them into practice can improve their photography," notes AIRC editor in chief Mason Resnick. "Readers can expect a wide variety of suggestions. One day it might be a composition idea, the next step-by-step Photoshop advice, or how to use a digital camera feature. The tips will be written in non-technical language so it's accessible to readers with a wide range of experience. We think everyone, from snapshooters through professional photographers, will get many useful ideas from 100 in 100."

The tips are being prepared now by a world-class team of photography experts, including:
Joe Farace, a seasoned pro who has written over 20 photography books;
Jason Schneider, 40-year veteran photography writer and editor;
Diane Miller, Adobe Photoshop power users;
Bob Atkins, world-renowned optics expert;
…As well as editor Mason Resnick, contributor Jon Sienkiewicz, both photo industry veterans, and several surprise guest pro shooters.

Resnick is encouraging bloggers and webmasters with photo-related content to link to "100 in 100," (http://www.adorama.com/catalog.tpl?article=100in100&op=academy_new);s AIRC has created a special logo for the occasion. "If you have photography-related content on your site, this will add value to it," notes Resnick.

While the articles will all be short, they will link to other relevant in-depth articles already published on the AIRC. "One of the goals of 100 in 100 is to raise awareness of the rich, in-depth content already available on the AIRC," notes Resnick.

Daily and weekly summaries will be available via the AIRC's RSS feed News Desk (http://www.adorama.com/catalog.tpl?op=NewsDesk_Home).

Online photo magazine at a retail site?

AIRC - Adorama Imaging Resource Center (http://www.adorama.com/catalog.tpl?op=academy) is the choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 275 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.

Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."

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MASON RESNICK
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