Faction Media Recognized for Developing Innovative Demand Generation Strategies for Johns Manville at the BMA International Pro-Comm Awards

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Faction Media, a Denver-based, full-service B2B marketing agency, was recently recognized with two awards in the Business Marketing Association's 31st Annual Pro-Comm Awards Competition. Pro-Comm is the premier international business-to-business award programs, drawing hundreds of entries annually from global advertising agencies and corporate marketers alike.

Our approach to developing demand generation programs gives our clients a distinct competitive advantage by commanding the attention of our target audience(s) allowing us the opportunity to position our clients products and services as essential resources in the decision making process

Faction Media, a Denver-based, full-service B2B marketing agency, was recently recognized with two awards in the Business Marketing Association's 31st Annual Pro-Comm Awards Competition. Pro-Comm is the premier international business-to-business award programs, drawing hundreds of entries annually from global advertising agencies and corporate marketers alike.

Faction Media received the Award of Excellence for the Johns Manville Builder Lead Generation Program. The program utilized demand generation best practices in digital marketing including online display advertising, search engine marketing, e-newsletter sponsorships and e-mail based retention tactics to generate awareness among a targeted audience of custom home builders.    

"Our approach to developing demand generation programs gives our clients a distinct competitive advantage by commanding the attention of our target audience(s) allowing us the opportunity to position our clients products and services as essential resources in the decision making process" said Dave Greves, Principal of Faction Media. "This campaign is a prime example of how demand generation can be utilized to increase visibility and user engagement resulting in driving incremental sales."

The agency was also recognized with an Award of Excellence in the Search/Blog/Online Mindshare Campaign category for the Johns Manville SpecJM.com Search Engine Marketing Campaign. The Search campaign utilized demand generation theory to position the JM brand in front of commercial and residential architects at the exact moment they are seeking information--providing them with useful and targeted content specific to their industry needs.

"It is an honor to be recognized by the Business Marketing Association for the work that we do, but in all honesty, partnering with our clients to understand their audience and then impacting their overall success is far more important to us than winning awards ," said Steve Riegel, Principal of Faction Media.

Johns Manville, a Berkshire Hathaway company (NYSE: BRK.A, BRK.B), is a leading manufacturer and marketer of premium-quality building insulation, commercial roofing, roof insulation, and specialty products for commercial, industrial, and residential applications. In business since 1858, the Denver-based company has annual sales in excess of $2.5 billion and holds leadership positions in all of the key markets that it serves.

Faction Media is a full service B2B marketing agency based in Denver. Faction's approach offers a unique mix of traditional brand advertising, digital marketing and analytical data modeling services--a mix of services truly uncommon within the traditional advertising agency world.

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