Phoenix, AZ (PRWEB) August 28, 2007
Blumo, The Mobile Experience Agency, announced today that it has been selected to power mobile marketing initiatives for Arizona State University football ticket sales. By adding a text message call-to-action to traditional media, ASU fans have an additional means to request information about season tickets.
"Arizona State University is a world-class academic and athletic institution and we are very excited to be working on the season ticket initiative," said Sean Bartlett, Vice President of Marketing and Business Development at Blumo. "The addition of a text component allows ASU to engage fans in a real-time dialog previously not possible with traditional media."
The campaign will run extensively in traditional media outlets throughout the football season and is a major catalyst for ticket sales. ASU football fans can request ticket information by sending ''Devils'' to 25866. Ticket information is delivered via text message and recipients can even request a phone call from a ticket agent if they would like to complete the transaction over the phone.
"The universal acceptance of the mobile phone in our society makes it a natural choice as we look to make interaction with our fans as seamless as possible," said Steven Hank, Assistant Athletic Director for Marketing and Revenue at Arizona State University. "We are optimistic about how this new communication channel will help us continue to grow our relationships with our fans and assist us in driving revenue."
Blumo is a full-service mobile marketing agency that helps brands and other agencies develop and deliver interactive consumer experiences for the mobile phone and web. The company's flagship product, MobilePowered(TM), helps companies easily manage SMS and WAP-based marketing campaigns. Blumo is headquartered in Phoenix, Arizona. For more information, visit http://www.blumo.com.
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