The Channel Mastery Program puts into plain English exactly what channel marketers need to know to ensure profitability
Aptos, CA (PRWEB) August 28, 2007
Charlie K. Wallace (http://www.charliekwallace.com)] - the hands-down channel marketing expert at Fortune 500 companies - has unleashed his powerful industry knowledge so smaller companies can develop prosperous vertical markets.
Wallace's "Channel Mastery Program" provides a step-by-step process to reach your channel goals by forming prosperous relationships. The five Audio CDs and accompanying 200-page workbook has rapidly gained the attention of channel marketing aficionados.
"Charlie Wallace is known for his thought leadership in developing and growing industry channels," said Axel Schultze, former CEO of Europe's Computer2000 and Founder of BlueRoads Corporation. "Charlie's Channel Mastery Program is the definitive introduction on how you can leverage the channel to grow your business."
What's Inside the Box?
The Channel Advisor newsletter (http://www.channeladvisornews.com/story.cfm?item=106)] -- the channel industry's quintessential voice -- is currently offering a sneak peak at Wallace's insights on how channel performance can be strengthened and fortified to reach profit goals.
"The Channel Mastery Program puts into plain English exactly what channel marketers need to know to ensure profitability," said Robert M. Cohen, President & Business Editor, Channel Advisor. "We all know Charlie Wallace is a recognized channel expert, but what's remarkable here is how succinctly he has instilled his knowledge into one, cohesive program."
Wallace has taken great care to ensure channel success. The only thing he insists upon is taking your effort seriously. "Channel marketing works if you work it," said Wallace, who currently heads of worldwide channel marketing at NetApp.
Channel Mastery Overview
The Channel Mastery Workbook and Audio program leverage proven strategies currently used by Fortune 500 companies. For the small business this knowledge is golden. Using the extensive experience of Wallace, this easy-to-understand curriculum allows business owners to reap the same channel rewards as large companies.
The Channel Mastery program has been developed with two audiences in mind:
- Companies contemplating the formation of a channel program.
- Companies who want to increase revenues in their existing channel program.
"During the past 10 years, I've had countless smaller companies contact me about helping them get their channel programs off the ground," Wallace said. "Until now, I simply didn't have the time. Now channel my expertise is available to everybody."
The channel information translates to virtually any market niche: high-tech, manufacturing, wholesale, distribution and retail.
Business people will learn to understand the value of knowing potential resellers. Indeed, this element is as important as knowing your own product or service.
A sampling of contents includes:
- How to Maximize Your Company's Channel Performance
- Your Go-to-Market Strategy
- Defining Channel Partners
- Defining Market Segment Data
- Steps to Identify Your Unique Value
- The Joint Planning Session Process
- Developing a Business Plan
The "Channel Mastery Program" fills a void in the marketplace: It lets smaller companies utilize channel sales to stimulate growth after they've exhausted their direct-sales force.
Wallace has been a channel champion for almost 20 years. In the Channel Mastery program, he pulls out all the stops and lets businesses "backstage" in his planning process.
The result is a platform that lays out a smooth road to channel success.
About Charlie Wallace and The Channel Mastery Program
Channel expert Charlie Wallace and One Straight Line (http://www.OneStraightLine.com) developed a powerful curriculum that targets those with no channel experience or businesses who want to maximize their current efforts. "The Channel Mastery Program" contains 5 audio CDs and a comprehensive workbook that's chalk full of Wallace's strategic nuggets. For a limited time "The Channel Mastery Program" is available at a SPECIAL PRICE INTRODUCTORY PRICE at http://www.channelmastery.com
David Leland, Principal
Straight Line, LLC
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