Breast Cancer Research and Awareness Supported by Me & Max's New PinkDenim Line: California Fashion House Presents a Unique Fashion Opportunity to Make an Important Statement

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Me & Max Fashion House launches 'PinkDenim Line' and honors of beloved and inspirational aunt. Designer Rebecca David creates a unique collection of denim and brocade jackets with 'love and intention' supporting breast cancer research. Me & Max's PinkDenim styles lined with pockets golden generosity. A portion of proceeds from each PinkDenim sale is donated to breast cancer research.

When fashion designer Rebecca David lost her beloved Aunt Maxine to breast cancer, Ms. David shifted her focus, talent and efforts on creations with a powerful message. David, already a businesswoman turned entrepreneur/designer, now had another mission. She vowed to support the fight against the disease and raise funds for breast cancer research. Rebecca's Aunt Maxine had been a family force and is remembered by all of her nieces and nephews as a vibrant woman with a fiercely independent streak. Ms. David's latest designs from the PinkDenim line reflects her Aunt's personality ... very feminine, a little rugged and original. It was Aunt Maxine who inspired Rebecca David to leave her 9-5 job, and it was Aunt Maxine's support, enthusiasm and encouragement that assured David's comfort on the path of her dreams. "You only live once. Do what you love and the pieces will fall into a happier and higher order," advised the wise Aunt.

The new PinkDenim addition to the popular Me & Max denim line is a tribute to Aunt Max.

Ms. David's latest creations honor her Aunt and contribute to the cause ... hopefully helping to keep other families from the pain and loss associated breast cancer.

"In honor my Aunt's great spirit, my goal is to embrace what I do best, and find that golden thread which enables me to contribute something substantial and positive to others," explains Ms. David. "The inspiration behind my work, especially the new PinkDenim line at Me and Max is knowing that I am going to help to make a difference. I am part of a movement that is making progress in women's health, and we are speaking in a cohesive voice through fashion, on behalf of women and families everywhere"

Rebecca David launched the new Me & Max PinkLine in late 2006. Since then, 10 percent of all proceeds have been donated to various breast cancer research organizations for fighting the disease though research and improving lives through social services. According to statistics, 1 in 8 women in the United States will be diagnosed with breast cancer. This disease touches so many families and research holds the key to the cure, and one day, hopefully soon, prevention.

Bonnie Miller from Bon Bons Boutique knows her clientele: "They are fashion forward women who make powerful fashion statements: Wearing PinkDenim supports the search for the cure, and my client is very aware. She doesn't have a lot of time to shop, she makes decisions quickly and is always on the move. She is confident and creative, and she wants to quietly demonstrate what she stands for. Her taste is original, and she would rather wear pieces that are not 'off the rack.' She appreciates originality, self-expression, and meaning. The PinkDenim addition to the Me & Max line of jackets gives our shoppers just what they want!" says the shop owner from Los Olivos, CA. "We order and re-order several times a year."

Lee from, Los Angles, CA, says, "I travel a lot for business and pleasure and find my basics can get a bit boring. I love my Me & Max PinkDenim jacket--it streamlines my packing and adds meaning to both my work and play wardrobe. It's like a team jacket -- I'm against breast cancer! But -- this is fashion and not 'in your face'. I think it's an appropriate look for just about any occasion. The PinkDenim jacket, like all of the Me & Max styles are fitted with just the right amount of stretch to give me a feminine silhouette."

All designs from Me & Max are sized for women and feature original Asian Brocade.

Ms. David's jackets have been collectibles since the company put the first line out in 2005.

The newest PinkDenim styles are also available in a variety of sizes and are fashionable and versatile. PinkDenim gives back, supporting breast cancer research and awareness.

Me & Max PinkDenim Jackets are now available in shops from Las Vegas to Nashville, from the Valley just north of Beverly Hills and in fine specialty shops throughout the country and can be ordered at meandmax.com

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BARBARA BOWMAN
Me & Max
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Rebecca David
Me & Max
805-320-2445