Adriana Eiriz, Hispanic Direct Response Expert Moves On to Pursue New Ventures

Adriana Eiriz, Managing Director of US Hispanic Direct Response agency Vivar Advertising, has stepped down as of August 1st, 2007. A seventeen-year veteran in the US Hispanic marketplace, Adriana is considered by many of her industry peers as a pioneer in the areas of marketing and direct response. In January 2006, Adriana was presented with the "Greatest Contribution to the US Hispanic Market" award from The Electronic Retailing Association (ERA).

Los Angeles, CA (PRWEB) August 28, 2007 -- Adriana Eiriz, Managing Director of US Hispanic Direct Response agency Vivar Advertising, has stepped down as of August 1st, 2007. In her capacity as Managing Director, Adriana was responsible for the agency's strategic initiatives, new business development and supervision of key agency/client relationships.

"I have enjoyed the opportunity to build and lead the agency over the past two years. It has been a pleasure to work with great clients such as Time Life, Sylmark, Murad, Thumbplay, BlueHippo, Credit One, All Star Marketing and others," said Adriana. She then added, "However, I look forward to new windows of opportunities where I can channel my renewed strength and industry expertise, staying focused on the Hispanic Market."

A seventeen-year veteran in the US Hispanic marketplace, Adriana is considered by many of her industry peers as a pioneer in the areas of marketing and direct response. Past roles include Director of International and Domestic Markets at Lexicon (recently recognized as the #1 US Hispanic Marketer by Ad Age) and the spearheading of key Hispanic DR and retail initiatives for companies like Walt Disney, specifically Buena Vista Games.

In January 2006, Adriana was presented with the "Greatest Contribution to the US Hispanic Market" award from The Electronic Retailing Association (ERA). She is the past-Chair of the ERA's U.S. Hispanic Council and present Chair of the Education Committee. Adriana was nominated to sit on the Board of Directors of the ERA in 2006 and became the first Latin American female to serve on ERA's Board of Directors. She will remain on the Board and continue her active role in supporting the Electronic Retailing Association during her entire term.

Adriana has been a featured speaker at numerous Hispanic marketing conferences (DMA Directo Days, ERA, Evan Marcus, Campaigns and Elections in Washington, DC) and has written articles for Electronic Retailer Magazine, Response Magazine and the DMA on trends in US Hispanic DRTV.

For additional information or to contact Adriana Eiriz for a press interview, please call 310-704-6844 or write her at: adrianae @ earthlink.net

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