"Think Pink" with Rembrandt Charms

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"Wear a charm, show your support." October is breast cancer awareness month and Rembrandt Charms is asking consumers to wear a pink ribbon charm to show their support for breast cancer awareness and research.

"Wear a charm, show your support." October is breast cancer awareness month and Rembrandt Charms is asking consumers to wear a pink ribbon charm to show their support for breast cancer awareness and research.

Rembrandt Charms will run its "Pink Ribbon" campaign during the month of October, promoting the sale of the pink ribbon charm through retail jewelers. Rembrandt will donate ten percent of the annual net proceeds from the sale of its Breast Cancer Awareness charm to Susan G. Komen for the Cure. In 2007 alone, an estimated 178,480 new cases of breast will die from breast cancer. An estimated 2,030 men will be diagnosed and 450 will die of breast cancer. "With the support of our jewelers, we are hoping to make this campaign an overwhelming success," states Christopher Lux, founder of Rembrandt Charms.

Over the years, Rembrandt's Story of Your Life contest has received thousands of entries, many of which are survivor stories written by those diagnosed or by friends and family members. The pink ribbon is a symbol for support, hope and survival, and holds special meaning in all of the stories:

"My only aunt is currently battling spinal cancer that metastasized from breast cancer. When my son was 9-months-old my mother underwent a lumpectomy. Breast cancer is a reality in my life; my family is living 'the power of pink' everyday," said Georgia Siebenaler, Perrysburg, OH.

"Six years ago I was diagnosed with breast cancer and my life was filled with uncertainty. I am happy to say that with my faith and the faith, hope and charity of my friends and loved ones, I am now a breast cancer survivor and I would be happy to mark that milestone with a breast cancer ribbon. My battle with cancer taught me to treasure the small things in life," said Debra Fisher, Harrisburg, PA.

"The breast cancer symbol represents my grandmother. She is very close to my boys and my husband and I. She has been a constant source of strength and love and is one of my favorite people. She has survived five surgeries due to breast cancer," said Danielle M. Ball, Zephyrhills, FL.

Rembrandt will dedicate the homepage of its website to the campaign during the month of October. Online guests will be invited to share their survivor stories, making them eligible to win a sterling silver bracelet with up to ten sterling charms. Please visit http://www.RembrandtCharms.com for details and to find a jeweler in your area.

"Breast cancer is a devastating disease," explains Lux. "Through courage, dedication and research we create hope for all those affected, reinforcing the belief that one day a cure will be found. We are proud to support such a worth-while cause."

Rembrandt Charms offers thousands of handcrafted charms, the world's largest collection, in sterling silver and karat gold. Jewelers have relied on Rembrandt Charms' superior quality for over 40 years.

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JENNIFER HILLMAN

Susan Wojcik
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