’Less is more’ is not the case on product detail pages. All companies that sell products online should develop checklists for these pages, ensuring that copywriters and vendors/manufacturers fill out all key attributes
New York, NY, & Syracuse, NY (Vocus) August 27, 2007 –-
WebCollage (http://www.webcollage.com)], a leading provider of Web content integration services for manufacturers and their channel partners, announced today that it has signed a partnership agreement with Virtucom Group, one of the nation's leading product content creation and strategy firms. The two have developed and will jointly offer comprehensive content creation and syndication solutions to businesses to leverage Virtucom's deep expertise in creating online product content and WebCollage’s extensive content syndication network. For WebCollage, this agreement also validates its strategy of opening its content syndication network to third-party content creators and enabling them to maximize the reach of the brand and product content that they develop on behalf of businesses.
Virtucom Group creates online product content and offers strategic guidance for multi-channel businesses, and Virtucom’s online content is designed to drive sales and educate customers, and be tightly integrated with retail website capabilities such as site search, product comparison tools and cross- and up-sell functionality.
“Virtucom understands the content challenges of multi-channel businesses, and we have a growing list of customers,” said Mike Jacobs, Managing Partner of Virtucom. “Joining forces with WebCollage will not only allow us to reach an even greater number of businesses that will benefit from our expertise in content strategy and production, but also increase the value they get from their online marketing content. Together, Virtucom and WebCollage can dramatically improve the way manufacturers create, disseminate, and manage their online product marketing assets.”
WebCollage provides an online content syndication solution that allows manufacturers, and content creators like Virtucom, to syndicate complete, compelling product content, such as complete product descriptions, audio, video, and applications in any form to their full range of retail channel partners. WebCollage currently syndicates marketing content for more than 75 of the world’s leading brands to a vast network of more than 500 channel partners worldwide.
“Small and medium-sized businesses, and even larger companies, often lack the robust online product marketing content that retailers look for,” said Jed Alpert, Vice President of Marketing for WebCollage. “Working with Virtucom, we are now able to offer these businesses a means to develop these assets in a cost-effective manner and then realize the power that comes from being able to distribute those assets to our vast network of retail partners.”
Industry analysts and other experts have been touting the importance of rich online content. A May 11, 2007 Forrester Research report entitled Five Immediate Opportunities for eCommerce Improvement points out that:
“’Less is more’ is not the case on product detail pages. All companies that sell products online should develop checklists for these pages, ensuring that copywriters and vendors/manufacturers fill out all key attributes,” writes Forrester senior E-Commerce analyst Sucharita Mulpuru. “Content directly from manufacturer Web sites, enabled by companies like WebCollage, provide another useful source of product information.”
Alpert continued, “One of WebCollage’s greatest strengths is the strength and breadth of our content syndication network. We work very closely with our retail partners to identify, integrate and optimize content for their websites that will improve the way that they sell and market products online. By opening our content syndication network to the clients of firms like Virtucom, we increase the value that we are able to deliver to our retail partners.”
As the influence of online product information on both online and in-store shopping continues to grow, manufacturers and their retail channel partners are moving to provide more comprehensive online product information. A recent survey of online shoppers conducted by WebCollage found that 82% of online shoppers surveyed reported that they were more likely to return to retail websites that provided them with complete product information. In addition, 71% said that they would be more likely to purchase products in the physical store of the retailer whose website they had used to perform product research.
About Virtucom Group
Headquartered in downtown Syracuse, NY, Virtucom Group has built an exemplary reputation in its ability to solve product content challenges for multi-channel organizations. Virtucom’s production teams build customized product content that includes compelling descriptions, meaningful product features and normalized product specifications and images. Additionally, Virtucom’s strategy professionals develop realistic strategies to improve efficiency and operating excellence in the way product content is created, maintained and distributed throughout an organization. A division of St. Regis Ventures, Inc., Virtucom is dedicated to delivering a faster, more accurate and cost-effective way to create and maintain mission-critical product content for online retailers.
For more information, please visit: http://www.virtucomgroup.com or call 1.315.422.3100.
About WebCollage Inc.
WebCollage is the leading Web content integration network for manufacturers and their channel partners — retailers, VARs and distributors. Using WebCollage's patented, turnkey solution, manufacturers can extend their Web product marketing content to all of their channel partners and address the challenge of how to optimize the selling and marketing of products via the Web. WebCollage benefits manufacturers and channel partners alike with measurable bottom-line results including higher conversion rates and larger overall order sizes.
Founded in 2000, WebCollage is a privately-held company headquartered in New York, NY, and backed by Sierra Ventures, GSI Commerce, Inc., Cedar Fund, and Gilde IT Fund. For more information, please visit: http://www.webcollage.com or call 1.212.563.2112.
Dennis O’Connor (for WebCollage)