DemandROMI and InsightAsia Sign Partnership Agreement to Deliver State-of-the-Art Marketing ROI Training and Consulting Services

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DemandROMI and InsightAsia sign partnership agreement to deliver state-of-the-art marketing ROI training and consulting services. InsightAsia and DemandROMI will deliver business critical marketing ROI services in Asia to help marketers deliver more revenue, profit and share from their marketing activities.

DemandROMI a marketing ROI training and strategy consulting provider and InsightAsia, a full service, independent market research agency in all key Asian markets, announced a joint agreement to deliver valuable ROMI (Return on Marketing Investment) training and consulting services to marketers throughout Asia.

ROMI training and consulting services can deliver significant benefits for all marketers in all industries:

  • Five to ten percent increases in revenue without changing the marketing investment
  • Improved communications with the C-Suite and the rest of the organization
  • Improved career growth and stability

This partnership will accelerate the delivery of ROMI training and implementation services to marketers throughout Asia demanding better results from their marketing investments. With the growth of the Asian market improving marketing ROI and delivering increased marketing effectiveness is critical for both multi-national and local organizations. The partnership sees three areas of services to be delivered:

  • ROMI training and education
  • ROMI implementation and marketing infrastructure change management services
  • Marketing ROI modeling and simulation services

In addition, as a key component of this partnership DemandROMI will offer expanded quantitative consulting services to marketers in North America to help them improve their up-selling & cross-selling campaigns and increase customer retention.

InsightAsia has built a reputation throughout Asia for delivering business critical insights for many large companies," said Sajan Koch, CEO of InsightAsia. "With this partnership we will be able to deliver tailored ROMI services to help our clients significantly improve their marketing effectiveness."

"The benefits of improved marketing ROI will now be made possible for marketers working throughout Asia," said Guy R. Powell, CEO of DemandROMI. "We have trained thousands of marketers managing over one trillion dollars in revenue and have provided consulting services to help marketers squeeze more out of their tight marketing budgets. We will now be able to deliver these same consulting services in addition to our training services throughout Asia because of our partnership with InsightAsia."

About InsightAsia
InsightAsia is a full service, independent market research and marketing consulting agency serving key Asian markets. Established in 1997 with headquarters in Singapore, InsightAsia is a pan Asian research company with full service offices in Singapore, Thailand, Malaysia, Indonesia and China, and close partnerships in India, Vietnam, Philippines and Hong Kong, offering seamless & standardized marketing research and consulting services across the region. For more information on InsightAsia and our services, visit

InsightAsia has established a new consulting division, Synapse, specializing in advanced analytics business solutions. In addition to ROMI, Synapse provides, Cross Sell & Up Sell Modeling, Churn Analytics, Data Fusion, and At Risk Modeling services.

About DemandROMI
DemandROMI provides strategic marketing consulting and training services. Our team helps marketers improve the way they view their marketing activities so they can prove and improve their marketing effectiveness™. For more information on DemandROMI and our services, visit For more information on our training services please visit and For our blog, providing insight on a wide range of topics combining strategy and tactics to deliver improved marketing effectiveness, please visit

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Danielle Coleman

Danielle C Coleman
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