The virtual New York City address of Bond and Bowery provides a dealer with world-wide reach and reflects that neighborhood's vibrant creativity and continual rejuvenation--characteristics we're bringing to the industry.
New York, NY (PRWEB) August 28, 2007
Advancing the antique furniture and fine art markets into the digital age, the comprehensive new Web site Bond & Bowery debuts today. Integrating the latest technology with decades of best practices, Bond & Bowery offers dealers and buyers alike an unprecedented marketplace for the world's finest antiques and art.
With the national passion for home design and redesign fueling the antique furniture and fine art industries, Bond & Bowery fills the need for a one-stop online destination offering the best pieces and art works from all periods and styles. Bond & Bowery is the brainchild of antiques dealers George Evans and Elliot Spaisman and seasoned marketer and business executive Ben Spaisman, with backing from a group of industry professionals.
"The demand for antiques and fine art continues to grow, yet most business is still conducted in an outdated and inefficient manner. We've learned that in today's global market, there is no reason a dealer's customer base should be limited to visitors to a physical showroom in Santa Fe or a booth in an antiques show," said George Evans. "The virtual New York City address of Bond and Bowery provides a dealer with world-wide reach and reflects that neighborhood's vibrant creativity and continual rejuvenation--characteristics we're bringing to the industry."
"As both dealers and buyers, we've learned a lot over the years about the value of a customer-centric focus and how technology can enhance the quality of a transaction. With Bond & Bowery, we're making the user experience the top priority," added Evans.
First-Rate Service for Dealers
"Bond & Bowery delivers dealers, gallery owners and retailers a 1-2-3 setup and a seamless backend. We've considered all the factors from a dealer's perspective to create a platform unmatched in the industry," said Ben Spaisman. "Moreover, we're employing the latest cutting-edge marketing techniques to bring qualified buyers to the site."
"From the ease of uploading inventory photos and information to the excellence of its customer service, it has been delightful to work with Bond & Bowery," said Paul Plumadore, partner of Center 44, the Manhattan-based arts and antiques center and a Bond & Bowery charter dealer. "We are happy to be a part of this exciting new endeavor, and look forward to the heightened exposure it offers Center 44, its dealers and the industry in general."
Bond & Bowery benefits to dealers include:
- An intuitive dealer backend with three easy steps for posting, describing and submitting inventory items
- A superb inventory management system, which helps dealers manage, organize and control their web site inventory--including a unique linking feature enabling dealers to link like items or groupings to present to potential buyers
- Complete separation of fine art categories from antiques and fine furnishings, enabling dealers and gallery owners to feature either or both under a comprehensive listing system
- A comprehensive Dealer Storefront, serving as an attractive and feature-rich primary Web site or a secondary Web site linked to the Dealer's stand-alone site
- High-level, data-driven marketing to find and drive more qualified "eyeballs" to the site
Crafting the Best User Experience for Consumers
"Consumers should be able to shop for the periods, pieces and prices they want with minimal inconvenience. They've grown accustomed to this level of ease in purchasing high-end electronics and designer clothes--why should antiques and fine art be any different?" said Elliot Spaisman. "Consumers can access any point on the site with just one click and easily monitor for new additions by their favorite artists or designers."
Searches and shopping are facilitated and managed by My Portfolio, a powerful personal management system that will store and catalogue merchandise, in a personal folder, with options for adding descriptions and comments as well as printing and e-mailing. Other buyer features include:
- A most-viewed listing with separate categories for furnishings, fine art, creators/periods and artists, giving the user a sense of what is currently "hot"
- Custom searches broadcast to the entire dealer network for hard-to-find "wish list" items
- Merchandise on the site refreshed weekly with newly posted items
"Enhancing the customers' comfort level, Bond & Bowery pre-screens and stringently evaluates every dealer," Elliot Spaisman added. "Each item is reviewed by experts for categorization and authenticity to give the buyer the greatest peace of mind."
The Bond & Bowery Team
A self-taught entrepreneur, George Evans has spent the last 20 years importing and exporting from Europe. He specializes in 18th- and 19th-century European furniture, lighting, objects, sculpture and fine art. Evans divides his time as a private New York City dealer and between his two showrooms in Lambertville, NJ--G. Evans Ltd. Antiques and Antiques on Union. He continues to work closely with international auction houses and interior designers. Come winter he will be found at both the Palm Beach Antiques show and the Miami Beach Antiques show.
Washington, DC-native Elliot Spaisman developed an early passion for the antique furniture business from his mother--an interior designer--and stepfather--a dealer. After studying communications and advertising at Ithaca College, he lived in London and Los Angeles before returning to DC to become an antiques dealer. Specializing in mid-century modern works, he is an advocate for bringing technological innovation to the trade.
It takes imagination and know-how to turn data and information into knowledge and a profitable strategy--qualities for which Ben Spaisman has become known during twenty years as a successful marketer, entrepreneur and businessman. He is considered one of the early adopters and innovators in the field of data-driven relationship marketing, and while president and CEO of ACS Inc, played a key role in applying this unique concept to many successful marketing programs.
Spaisman has developed and implemented sophisticated technological solutions to complex marketing problems for numerous companies across virtually every business category, including packaged goods (Nestles, Kraft General Foods); technology and communications (Compaq Computers, Microsoft, US West Cellular, AOL); Automotive (Range Rover); Pharmaceuticals (CIBA-Geigy, Pharmacia UpJohn); Sports Apparel (NIKE); and Lifestyle (Royal Caribbean, PGA Tour, SKI West). Over the years, Spaisman has also been instrumental in forging and building collaborative and profitable relationships with top industry executives, leading advertising agencies and key innovators in his field.
For more information, please visit http://www.bondandbowery.com .