Brand New Eyelash Stimulator Promotes Long, Strong, Healthy Eyelashes

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Cosmetic Alchemy, the exclusive beauty product development company based in Scottsdale, Arizona, announced the launch of its newest product - LiLash Purified Eyelash Stimulator (http://www.lilash.com). Available to the public as of August 21, 2007, LiLash is the world's first and only dual action cosmeceutical eyelash stimulator and conditioner.

Cosmetic Alchemy, the exclusive beauty product development company based in Scottsdale, Arizona, announced the launch of its newest product - LiLash Purified Eyelash Stimulator (http://www.lilash.com). Available to the public as of August 21, 2007, LiLash is the world's first and only dual action cosmeceutical eyelash stimulator and conditioner.

LiLash was created to work better than any other eyelash conditioning product available on the market today. Due to LiLash's Revolutionary Lash Enhancing Factor (patent pending), with regular application of the product lashes will appear thicker and darker in as little as two weeks. In as little as three weeks eyelashes will appear longer, fuller and sexier than ever before.

LiLash is a product of the company's own research and elaborate work of specialized chemists and doctors.

"As opposed to other products of this kind that depend mainly on ineffective vitamins and botanicals, LiLash's formula includes the revolutionary patent pending Lash Enhancing Factor, a clinically tested and proven active ingredient unlike any other currently available on the market," explains Nanci Nicoli, LiLash's vice president of product development.

Another important difference between LiLash and other products in this category is that LiLash was formulated specifically to contain no salt and therefore is non-irritating to the eyes. Thanks to this formula, LiLash can be applied just like eyeliner along the base of the lashes even twice a day and under make up and mascara for double-fast results.

"We wanted to create the absolute best cosmeceutical eyelash product ," says Nicoli, "but at the same time it had to be safe and non-irritating to the eyes. With LiLash, we are satisfied that we've come up with the perfect balance of safety and effectiveness that every woman is looking for.

"I don't know of any woman," Nicoli continues, "who wouldn't relish the thought of saying goodbye to goopy mascara products forever. With LiLash, that's now a possibility!"

LiLash is available online at http://www.lilash.com for $139.97.

For more information visit http://www.lilash.com.

For media inquiries, please contact Diana Laverdure (dlaverdure@reevespr.com) or Eve Jaworska (evej@reevespr.com) of Reeves Laverdure Public Relations, or call 591-391-8717.

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Eve Jaworska

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