More than 8,000 Respondents Updated this Popular Site in the Past 3 Years: Vertex Management Site Includes Ratings of 221 Destinations

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The popular family vacation planning Website,, has been updated with more than 500 additional ratings in order to provide the most current relevant planning information for parents, grandparents, and families to plan their next vacation. A total of 221 popular and unusual destinations are rated by families for families. has just incorporated more than 500 new destination ratings. This unique Web site lets parents help parents find the best places to take a vacation with children of all ages, including where to stay and what to do. Over the past three years more than 8,000 destination ratings have been collected.

Called , the free site contains ratings and verbatim remarks from families who took vacations with children in the past two years. The ratings data comes from surveys conducted annually from January, 2004, to July, 2007, and from the opinion questionnaire on the Web site. Respondents provided information on the quality of accommodations, the quality of activities, the variety of available dining options and the perceived value for the dollars spent on their vacation. Whether you plan to say two days or a week, the site tells families what makes sense for length of stay, where to stay, and if a family would return to a destination or recommend that destination to other families.

VERTEX Management President, Joe Blumberg, says " allows travelers to research the key attributes of 221 unique destinations, including many European cities and popular cruise destinations. Visitors to the Web site can search by state (and OUS - outside the U.S.), age of children or number of nights they plan to stay. Further, the site has links to the official travel and tourism Web site for each destination."

Search results reveal how families rate a destination's lodging, attractions and other offerings. The more popular pages visited on the site are the Suggestions Pages with verbatim remarks from families who visited that particular destination. To help plan vacations, the Search function on the site includes links other family travel planning sites, travel tips and discount travel resources, including train and public transportation maps where appropriate.

"Most of the major travel sites on the Internet contain evaluations, but those are usually paid advertisements or based on the opinions of just a few visitors," said Blumberg. " is based on research. To our knowledge, is the only family-to-family planning guide with actual ratings of vacation destinations from families with kids for families with kids." is designed to help families find information not only on commonly visited destinations, but also on vacation spots that, while not well known, may be excellent values and fun for the whole family.

Selected findings from the site:

  • Pensacola, Panama City and Sanibel Island represent good options for Florida vacations, and their perceived value has increased. There are excellent activities and attractions for kids without the hype and higher prices of more popular Florida destinations.
  • The District of Columbia continues to earn high satisfaction ratings, but Williamsburg, VA is rated equally high and represents a much better value. It is also a destination where day trips can take you to other popular sites.
  • Springfield, MA can be a fun spot, especially for smaller children. It's the home of Dr. Seuss. Adult features are within an hour's drive.
  • Galveston, TX is wonderful by itself with plenty of kid-friendly attractions and a great beach, but it is also a port city for some fun cruises.

"We are very encouraged that more than one million visitors have come to over the past 3 years, and we continue to receive positive feedback from our visitors. With our links to travel and booking agencies, and destination Websites, it's akin to one-stop shopping for planning a family vacation," says Blumberg.

About Vertex Management
Vertex Management and its partner Specifics, Inc. provides marketing research, consulting and training for business-to-business and consumer companies of all sizes. Founded in 1984, the company has conducted hundreds of studies for domestic and international clients. Our proprietary analysis tools provide companies with market intelligence and strategic direction.

Joe Blumberg                        
Vertex Management, Inc.                        


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