Just in Time for New York City Fashion Week - SheFinds.com Partners With Designers for The Ovarian Cancer Research Fund; Fashion Lends a Helping Hand in the Fight Against Ovarian Cancer Available September 2007

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Shopping for a Cure Fashion lends a helping hand by way of SheFinds.com's limited-edition jewelry and handbags submitted by more than 30 au courant designers who have created one-of-a kind pieces with one goal in mind: to fashionably conquer ovarian cancer. All of the designed pieces will be available with a link to buy online at http://www.SheFinds.com/ocrf.

SheFinds.com, the site that scours the infinite web and delivers fashion advice, style tips, deals, style solutions, and the latest fashion trends straight to your inbox, is proud to debut limited-edition jewelry and handbags bags in a variety of sophisticated styles to support The Ovarian Cancer Research Fund (OCRF). Ovarian cancer is the leading cause of death from gynecologic cancers in the United States, and is the fifth leading cause of cancer death among U.S. women. According to the American Cancer Society, it is estimated that 22,430 women will be diagnosed with this cancer in the U.S. in 2007, and about 15,280 women will die from the disease. A woman's lifetime risk of ovarian cancer is 1 in 67; it is an insidious disease that often strikes without warning and without cause.

"Ovarian cancer has struck numerous influential women in the fashion industry - including the late Harper's Bazaar Editor-in-Chief, Liz Tilberis and style icon Isabella Blow. SheFinds.com and the OCRF want to raise awareness of this deadly disease among those who love the fashions they helped to inspire."
-Michelle Madhok, Founder, SheFinds.com

SheFinds.com, the foundation for everyday life that's devoted to women who are overwhelmed with purchases or just in need of a trusted source to reveal sensibly chic items, is concentrating on a month long promotional campaign to aid in the vital research necessary to find a cure for ovarian cancer. Their idea: to partner with more than 30 emerging designers who create exclusive jewelry and handbag designs, that would bring new awareness to this unfamiliar disease, while preserving SheFinds.com's reputation for uncovering the latest researched 'finds' and practical necessities for their existing clientele. Available Saturday, 1 September 2007 and valid the entire month, SheFinds.com will donate anywhere from 10% to as much as 100% of the proceeds to benefit OCRF. Philanthropy marries design in this exclusive collaboration inspired by finding a cure.

SHOPPING FOR A CURE
Fashion lends a helping hand by way of SheFinds.com's limited-edition jewelry and handbags submitted by more than 30 au courant designers who have created one-of-a kind pieces with one goal in mind: to fashionably conquer ovarian cancer. Sure to make a statement, choose from exotic sea glass baubles, seeds of hope pendants, or original showpieces adorned with the letter "O" or the color teal. Minimalist and vintage couture designs both make these pieces easily wardrobe adaptable and effortlessly chic. Make an impact with each plush piece, which embraces love, hope, and continual fight for a cure. All of the designed pieces will be available with a link to buy online at http://www.SheFinds.com/ocrf starting Sept 4.

To schedule an interview with SheFinds.com Creator and Shopping Expert Michelle Madhok, we cordially invite you to contact Workhouse Publicity Publicist, Kara Hughett via email at kara @ workhousepr.com.

OCRF
The Ovarian Cancer Research Fund (OCRF) is a 501(c) 3 not-for-profit organization devoted to the formulation of early diagnostic treatment programs and research towards the ultimate conquest of ovarian cancer. With your help, OCRF can continue to make a difference in thousands of women's lives and the lives of their families. With each new research grant awarded, new steps are being taken toward finding a cure. To learn more about ovarian cancer and the OCRF, visit http://www.ocrf.org.

SHEFINDS.COM
From a first job, to a first baby, to the first home, these fundamental experiences all create a change in one's shopping habits. In the recent past, the number of American women online has far surpassed the number of men, in turn creating a need for female focused online media. Whether overwhelmed with choices, too busy professionally to shop, or in need of a trusted advisor to uncover functional stylish items, women can turn to SheFinds.com founder and mastermind, Michelle Madhok, who applies her past successful career expertise to help transform time into prosperity. Previously the Director of Entertainment Marketing at CBS Broadcasting, the Group Director of Editorial Products at AOL, and a featured fashion editor for MSN Shopping, Lifetime, and Cotton Inc., Madhok provides daily help to women when life's demands make it difficult to focus on themselves. Operating out of New York City, Madhok has become an industry expert and creates her own niche by keeping busy woman in the know. Having already appeared in the New York Times, Chicago Tribune, WWD, and the New York Daily News, SheFinds.com is a one-stop shopping guide that every woman of various shapes, sizes, and financial abilities can appreciate. With the click of the mouse, SheFinds.com effortlessly transitions the conventional woman into the fabulous world of beauty, fashion, and style. For additional information, please visit SheFinds.com.

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Michelle Madhok

KARA HUGHETT, PUBLICIST
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