Obama Media Coverage Closing the Gap on Clinton

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While Barack Obama's media coverage has been lagging behind Hillary Clinton's, the gap is getting narrower.

Candidates in this presidential election are paying more attention to their online discussion than ever before

Biz360® Inc., the leading provider of media and market intelligence solutions, today released its analysis showing that Barack Obama is now within 3 percentage points of Hillary Clinton's presidential candidate media coverage. This represents Obama's greatest monthly share of coverage in 2007. Each day Biz360 analyzes thousands of print, online and broadcast news articles covering the presidential candidates as well as blog posts from millions of different sources.

Hillary Clinton was mentioned in 41 percent of all media articles covering presidential candidates in August, the same share of coverage Clinton generated since May, 2007. Barack Obama's coverage increased to 40 percent of media articles in August compared to 34 percent since May, an increase of 17.8% over his average. While there has been some negative coverage on his foreign policy position, according to Biz360's Point-of-View Sentiment™ tone analysis, the majority of Obama's recent increase in coverage has been positive or neutral.

In blogs, Obama trails Clinton by 3 percentage points with 28 percent compared to her 31 percent of online discussion. While they maintain similar levels of blog coverage compared to each other, their share of coverage is at least 10 percentage points lower than in traditional media. The lower percentages of share between the lead candidates in blogs compared to mainstream media suggests more broad representation of the entire candidate field among social media sources.

"Candidates in this presidential election are paying more attention to their online discussion than ever before," said Tony Priore, chief marketing officer at Biz360, Inc. "Building a strong base of online promoters can influence other constituents on the Internet and within traditional media coverage as well. With the staggering amounts of information published daily online, measuring both traditional and social media coverage for visibility and tone versus competitors is critical for managing reputation."

Please contact Biz360 for more information or to request custom analysis of presidential candidate media coverage and online discussion.

About Biz360

Biz360 delivers media and market intelligence solutions to Global 2000 business decision makers, providing them with a 360-degree view of their marketplace. The company gathers and analyzes the vast amount of traditional and social media about an organization, its brands, its competitors and its products to deliver real-time insights that help our clients shape market perception, respond to competitive threats, evaluate trends and issues and improve the return on their marketing investments.

Our clients include industry-leading global companies, including AAA, Aetna, AstraZeneca, PacifiCare Health Systems, Sun Microsystems and Xerox. Biz360 can be reached at 866.424.9360 or http://www.biz360.com.


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Brian Glover
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