Kaesu, Inc. Announces Patent Pending Online Display Ad Archiving and Distribution Platform for the Newspaper Industry

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Kaesu's industry first display ad archiving platform provides newspapers with new online distribution channels for printed ads, increased exposure for advertisers, business process efficiencies and new revenue streams.

Kaesu, Inc. announces the formal introduction of its patent pending Display Ad Archiving and distribution platform for print publications. The system allows newspapers to archive every display ad online, by advertiser and by date, giving advertisers the ability to view a history of the ads they ran. Each ad is also distributed to multiple locations on the Internet including the newspaper's own web site, its branded CoolerAds.com web site and throughout Kaesu's partner network.

"Newspapers have a tremendous asset in the display ads they distribute in their publications," said Joe Nicastro, Kaesu cofounder and newspaper and Internet veteran. "Now, by migrating those ads online, publishers can provide tremendous additional exposure for advertisers, making those print ads more valuable, helping to generate a new revenue stream and attract new business customers and online visitors."

One of the early adopters of this patent pending system is Aren's Publications of Ohio. Gary L. Godfrey Publisher of the Aren's Publications reported, "By using Kaesu's online display ad archiving system, we are able to easily upload all of our ads to the Internet each week, giving our advertisers greater reach and exposure, making our print ads more valuable. This has helped create a new revenue stream and increased customer and reader satisfaction."

By archiving ads online, publishers now get the benefit of many system features that create significant business efficiencies, which help increase print and online advertising revenue. One of those features is the ability to send reminders to advertisers about ads they ran in the past, prompting them to contact their sales rep to run the ads again. "This is one of the most powerful features of our display ad archiving platform and every publisher we talk to gets very excited about it," Nicastro stated. "It increases communication with local advertisers and becomes a 24 hour per day sales person. No longer are any advertiser follow ups missed by sales people, because now every advertiser can be contacted and reminded automatically by email."

The system is built to be incredibly easy to use for the small community newspaper, yet flexible and powerful enough for large multi-publication enterprises, and requires little additional time and effort for successful deployment.

By integrating classified and display ads, along with online advertising tools for small businesses, Kaesu has created robust local community sites, rich with relevant content that both consumers and business owners can benefit from.

Kaesu is currently pursuing opportunities with strategic partners to expand its CoolerAds.com platform.

About Kaesu
Kaesu, Inc. is an Internet technology company focused on building scalable, classified, display ad and local search platforms for community newspapers and their advertisers, under its CoolerAds brand at http://www.coolerads.com and cobranded newspaper sites. The company is the first to offer a completely integrated classified, display and online advertising solution suite to newspapers and their local advertisers. The integration of these features helps publishers provide both print and online advertising opportunities to consumers and business owners in their markets, creating new revenue streams. http://www.kaesu.com

Media Contacts:

Joe McQuaid
Kaesu, Inc.
(908) 698-4357
joem @ kaesu.com


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Joe Nicastro
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