Skinkers to Provide Information Broadcast Technology to Enable NPR to Deliver News to Users' Desktops

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Skinkers, the market leader in information broadcast technology, announced today that they have supplied desktop technology to http://www.NPR.org, the worldwide news organization. This Software as a service (SaaS) technology will enable NPR to deliver news headlines, the hourly NPR Newscasts and other information to users' desktops. Skinkers provides information broadcast technology to numerous major news organizations, including: The Wall Street Journal, CNN International, BBC and the Guardian.

Skinkers, the market leader in information broadcast technology, announced today that they have supplied desktop technology to http://www.NPR.org, the worldwide news organization. This Software as a service (SaaS) technology will enable NPR to deliver news headlines, the hourly NPR Newscasts and other information to users' desktops. Skinkers provides information broadcast technology to numerous major news organizations, including: The Wall Street Journal, CNN International, BBC and the Guardian.

Using this technology, NPR.org now can push relevant content, including news alerts, to its online users. The news application can be configured to deliver and display news feeds in three familiar formats: a desktop ticker, desktop alerts and inside a feed browser. The user can also access a button on the desktop ticker to listen to the hourly NPR Newscast. The application can be downloaded from http://www.npr.org/desktopalerts

Skinkers provides a simple way to push and manage news feeds (RSS) with this user-friendly desktop application. Users can decide what kind of news will be transmitted through which desktop delivery channel, alert, ticker or browser. In addition, users can add RSS feeds from other websites. The alerts are delivered directly to the desktop in text and pictures, displaying in front off all other open applications.

About NPR
Since its launch in 1970, NPR has evolved into a leading multimedia company, primary news provider and dominant force in American life. NPR currently produces and/or distributes nearly 1,500 hours of programming weekly for listeners on broadcast, HD and satellite radio; online; and podcasts. The 24/7 NPR Worldwide program stream reaches listeners in more than 100 countries and NPR.org offers hourly newscasts, audio streaming of current and archived NPR programs and extensive original online-only content. More information is available at http://www.NPR.org.

About Skinkers
Skinkers, the market leader in information broadcast technology, deliver solutions that ensure ShouldKnow information is delivered to audiences with visibility and impact. ShouldKnow information is priority and useful information we need to know, for example breaking news, corporate communications, service outages, share price alerts and podcasts. Audiences can select what type of ShouldKnow information they would like to receive and what device they would like it sent to (computers, handhelds and mobile phones). Skinkers technology is used by many of the world's leading brands.

In April 2007, Skinkers announced the launch of LiveStation, the first open broadcast platform for the delivery of live interactive TV to computers. Built on peer-to-peer technology licensed from Microsoft Research, LiveStation will allow broadcasters to distribute live audio and video to a potential audience of hundreds of millions of broadband connected consumers at a much reduced cost.

Media contacts:
Kate Lothian
Skinkers
011 44 20 7579 8352
kate.lothian @skinkers.com

Andi Sporkin
NPR
1-202-513-2320
asporkin @npr.org

For sales information: please contact:
Jesse Levine
Global ALL-MEDIA for Skinkers, U.S.
310 372 7642
jesse @globalallmedia.com

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KATE LOTHIAN
Skinkers
+442075798352
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