LiveBall Now Provides Rules-based, Real-time Integration with Salesforce.com

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ion interactive continues to advance the online marketing sales funnel with their latest LiveBall software update. LiveBall is now directly integrated with Salesforce.com giving sales-focused organizations a new level of enhanced prospect visibility.

ion interactive, a leading online marketing and software development firm, recently announced the integration of LiveBall, the company's enterprise-class, post-click marketing management software as a service, with Salesforce.com, the worldwide leader in on-demand customer relationship management (CRM) services. This integration enables marketers and sales teams to automatically leverage their respondent data captured through LiveBall within Salesforce.com.

LiveBall is web-based, on-demand software that enables online marketers to create, test, analyze and adjust their post-click landing experiences for email marketing, banners and paid search--without the help of IT or web developers. With the Salesforce.com integration, basic contact information and valuable respondent data that is captured by LiveBall can be instantly routed to appropriate user accounts within an organization's sales team.

"Many online lead generation campaigns have a tough time separating real leads from the background noise," said Scott Brinker, president and CTO of ion interactive. "To effectively connect online marketing with sales, you want to behaviorally segment and qualify respondents throughout their landing experience and use that information to prioritize and match them with the right people on your sales team. The combination of LiveBall and Salesforce.com enables a much tighter coordination between web marketing and sales, making the overall process more efficient."

Salesforce.com integration is a standard feature that is available to all LiveBall customers. Implementation simply requires a Salesforce.com account and password, which is used to directly create new leads via Salesforce.com's web service API. No other technical integration is needed to get started.

"There are multiple variables that can be tied to a lead in LiveBall. These can include the level of engagement the respondent had with your landing experience, segmentation "tags" associated with respondents by their behavioral choices, and detailed information about the traffic source from which those respondents arrived. All of this data can be mapped into Salesforce.com in real-time, driven entirely by configurable business rules, to immediately provide sales teams with detailed intelligence on these online prospects," said Brinker.

LiveBall provides marketers real-time analysis of the online marketing funnel -- from click to conversion -- enabling organizations to centralize their post-click brand management, experience design and data collection while decentralizing the control of content, creative and production for individual marketing campaigns. The software's intuitive interface, powerhouse WYSIWYG editor and "made for marketers by marketers" post-click process design has redefined the way companies manage their post-click marketing. To view an on-demand demo of the software or to request a personal demo, visit http://paths.ioninteractive.com/liveballfeaturerelease.

About ion interactive:
ion interactive is an industry leading online marketing and software development firm with an eleven-year track record of excellence. The company provides post-click marketing software and services that dramatically improve online marketing ROI--including their enterprise-class SaaS, LiveBall. ion interactive is also spearheading the "No More Landing Pages" campaign to bring awareness to industry-wide low conversion rates resulting from the pervasive use of landing pages as a stop-gap approach for conversion focused landing experiences. To learn more about ion interactive and increasing your online conversions with post-click marketing and LiveBall, visit http://www.ioninteractive.com. To inquire about LiveBall call 888-466-4332 ext. 205.

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Susan Delz
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