Top Graphic Designer Karen Saunders Makes Color Psychology in Advertising as Simple as Paint-by-Numbers

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Karen Saunders, award-winning graphic designer, has just posted the third in a series of free articles on her website. With her new article, she shows people how choosing the right color scheme for their marketing pieces begins the selling process. The article," Advertising and Color," can be found at http://buyappealmarketing.blogspot.com.

Karen Saunders, award-winning graphic designer, has just posted the third in a series of free articles on her website. With her new article, she shows people how choosing the right color scheme for their marketing pieces begins the selling process. The article, "Advertising and Color," can be found at http://buyappealmarketing.blogspot.com.

Saunders takes the cultural meanings of 4 main color categories, yellow, green, red, and blue, and gives typical emotional responses for each. Then she takes it a step further to give specific instances in which each category could be used depending on the type of business.

"Color affects our mood, there's no doubt about that," says Saunders. "And when you use what we know about color psychology in your ad materials, you increase your chances of reaching your target market."

With this third article, Saunders continues to offers design tips specifically designed to assist the small business owner in creating their own unique, quality advertising pieces. She dishes out simple, proven methods of marketing in easy to understand lingo.

"Marketing doesn't have to be so hit and miss," says Saunders. "Most business owners don't have a degree in marketing. My goal in creating this series is to make the advertising techniques that professionals use accessible to everyone."

Saunders' willingness to share her ideas and experience has made her a favorite among small business owners. Upcoming articles will continue to take the mystery out of marketing. Readers will learn:

  • Tips on creating a strong business card that will persuade potential customers to actually use the card (rather than tossing it into the nearest circular file).
  • Top design techniques so their marketing pieces will rival ones created by a professional.
  • The secrets to page layout, even down to what fonts work best for different markets.
  • How to create visual branding that will turn potential customers into paying ones.
  • Tips on creating the right advertising mood that will attract your perfect customers without saying a word.

To view the complete series, go to http://buyappealmarketing.blogspot.com/

Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at http://www.macgraphics.net/

Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her free e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to http://www.macgraphics.net/FreeStuff.php

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MICHELE PARIZA WACEK

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