Red Letter Days Set to Make a Retail Splash with the Launch of Gift Cards in Sainsbury's Stores Nationwide

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Red Letter Days, the UK's leading experiences company, is set to launch a range of retail gift cards in 581 Sainsbury's stores across the UK. The Red Letter Days range of Sainsbury's gift cards offers customers the choice of a wide range of unforgettable experiences, with four gift cards available at two price levels with associated experiences.

Red Letter Days, the UK's leading experiences company, is set to launch a range of retail gift cards in 581 Sainsbury's stores across the UK. The Red Letter Days range of Sainsbury's gift cards offers customers the choice of a wide range of unforgettable experiences, with four gift cards available at two price levels with associated experiences.

The first price level of £49 offers customers a choice of over 50 experiences and gifts across the UK, including Afternoon Tea and Tour of Kensington Palace, Paintballing, an evening of Yacht sailing and a Junior Cowboy Adventure.

The second price level of £99 is available in three variations: a breathtaking Light Aircraft Flight, an adrenaline-fuelled Silverstone/Ferrari Sensation and the Thames Lunch Cruise & BA London Eye experience - a great day for couples.

"2007 has so far been a year of very significant launches for the Red Letter Days brand," said Zachary Soreff, Director of Sales & Marketing at Red Letter Days. "Retail is an extremely important area of development for us and we are expecting this launch of gift cards with Sainsbury's to be a huge success. With other significant retails launches planned for 2007, Red Letter Days gift cards will be available almost everywhere in the country."

This first stage of Red Letter Days retail strategy follows the highly successful launch of its first-ever range of online gift cards. As the only UK experiences company to offer gift cards online, the cards are available at nine price levels from £50 to £1,000 and offer at least 50 unforgettable options per card.

Red Letter Days partnered with pre-pay card specialists inComm Europe, implementers of the Sainsbury's Gift Card Shop. Phil Evason, Commercial Director at inComm Europe, said: "The new Red Letter Days gift cards are a very exciting addition to our gift card range in Sainsbury's. With a wide choice of unique and compelling experiences for every type of recipient, these new Red Letter Days gift cards complement our existing range perfectly. This further enhances our ability to ensure that whoever they're choosing a present for, customers shopping at Sainsbury's Gift Card Shop will be able to find the perfect gift for every occasion, every time."

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