FreshBooks Gets Fresh Looks: FreshBooks Streamlines its User Interface to Add Fun to Bookkeeping

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"Unaccounting" service FreshBooks today announced an overhauled and streamlined user interface, which we have called 'Sexy Beast'. We have taken the design beyond 'pretty' to 'fun', because as CEO Michael McDerment says, "Bookkeeping should be actually delightful. Getting paid should be the best part of being in business, not the most painful."

"Unaccounting" service FreshBooks today announced an overhauled and streamlined user interface. Known best for designing accounting and bookkeeping services that jive with their customers' daily lives, this new design was inspired by countless hours of user feedback and testing and a overwhelming desire to make bookkeeping actually fun.

Nicknamed "Sexy Beast" by its developers, this release does more than simplify navigation, improve visual design, and add small touches of humor. FreshBooks has beefed up its existing offering by adding account statements and a vastly improved support ticketing system on top of its already market leading online time tracking and invoicing services.

"It's all about our customers," said Michael McDerment, CEO of FreshBooks. "We know what it's like. When we were a consulting company, the last thing we wanted to do was our own bookkeeping. Our first step was making bookkeeping fast and efficient. Now that FreshBooks is successful, the second step is making bookkeeping actually delightful. Getting paid should be the best part of being in business, not the most painful."

About Freshbooks, The Company
Based in Toronto, Ontario, Canada, FreshBooks, formerly 2ndSite, was introduced on May 1st 2004 and has just released version 4.0. With over 200,000 users since May 2004, FreshBooks is the first, largest, and fastest growing "Unaccounting" service for freelancers and professional service companies.

Aside from providing painless online time tracking and billing services, FreshBooks also helps small businesses by driving community-based initiatives such as tele-seminars, daily blog stories with helpful information, and an active, user-driven forum. The company can be reached at 866-303-6061 or info [at] freshbooks.com.

Website - http://www.freshbooks.com

Blog - http://www.freshbooks.com/blog

Contact:
Sunir Shah
Market Development
FreshBooks
416-481-6946

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SUNIR SHAH
FreshBooks
+1 (416) 481-6946
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