Ward/Kraft Expands High Volume Plastic Product Offering For Applications In Key Markets

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New capabilities allow Ward/Kraft to provide higher volume plastic products. This expansion opens up faster turnaround for distributors who sell large orders of plastic cards and plastic tags.

Ward/Kraft, Inc, an industry leader in photo-quality plastic card printing, today announced the expansion of their plastic printing capabilities. This expansion enables them to offer quicker turn times on production of plastic cards, key tags and plastic mailers with features high volume card and tag buyers expect. Traditionally, many of these features on high volume orders required 4 weeks or more for production. With the recent expansion by Ward/Kraft, turn times can be reduced by days or weeks to meet the growing demand for plastic products.

The features available on the fast turnaround, high volume plastic cards include magnetic stripes, variable printing in black or color, serial numbering, bar coding, signature panels and more. The expanded selection of standard sizes and shapes are available in a variety of thicknesses and finishes. Features can be combined in any way and still be produced in quicker turn times, giving distributors the opportunity to capture large volume orders based on the benefit of fast turnaround with fully featured printing. The complete line of Ward/Kraft plastic products can be viewed at http://www.wardkraft.com.

"Our distributor can now tackle large volume users like national retailers and insurance companies - with fast turnarounds on full featured gift cards, insurance cards and even key tags", according to Gina Holt, Vice President of Business Development/Sales. "By adding new high speed imaging, die cutting and finishing capabilities we are meeting the expanding demand for larger volume orders while reducing overall production time," continued Holt. "Our photo quality printing, combined with the fast turnaround time and key features we are offering, can really help distributors close those big orders" concluded Holt.

Ward/Kraft's products range from simple short run labels to complex label form combinations and now high volume plastic card and tag printing for the trade. Ward/Kraft combines printing capabilities with product innovation to bring print re-sellers solutions to capture new orders for new products in many new ways.

Ward/Kraft, Inc. has 8 plants, all located near their corporate head quarters in Fort Scott, KS. WK is a national leader in manufacturing Labels, Plastics, Magnets, Commercial Print, Mailers, Envelopes, and Business Forms. Ward/Kraft also operates a customer service and sales center in Mount Vernon, OH. Additional information on WK products and educational services may be viewed at http://www.wardkraft.com.

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Micha Bukowski

Gina Holt
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