High End Boating Products Show Sales Growth

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BoatersBasement.com announces 550% sales increase in the luxury boat electronics market

Despite a general industry downturn, BoatersBasement.com today announces a 550% increase over 2006 sales due to growth in high-end boat products. Large marine electronic systems are the site's top selling products.

"We have seen a marked increase in the number of complete systems for large sized boats that we have sold in the last six months," said Brandon Bissell, owner of http://www.BoatersBasement.com. "From radar systems to autopilots and chartplotters, large boat owners want the increased functionality that today's marine electronics provide."

Top selling products include innovative systems like the Humminbird 997C Chartplotter combo unit. Humminbird uses Side Imaging technology to deliver near-photo perfect renderings of the water depths, scanning a larger distance in minutes in what used to take hours (source: http://www.sideimaging.com). The user-friendly product easily integrates with many different on-board systems, and the free map included with this package is top of the line. Humminbird has also been offering rebate incentives that help spur sales. (source: http://www.boatersbasement.com/HUMMINBIRD_997C_SI_COMBO_W_TM_GPS_SENSOR_p/28296.htm)

Also driving sales are new GPS products by Garmin. The top selling Garmin Astro Combo is a GPS-enabled dog tracking system marketed to hunters. However, the product is a clear favorite among boaters, who use it for more than tracking their pets. The extremely rugged Astro Combo has all the features of Garmin's top-line handheld outdoor devices -- and also includes a fishing calendar. (source: http://www.boatersbasement.com/GARMIN_ASTRO_220_p/29910.htm )

"We believe the increased demand for high end boat products will continue into 2008," predicted Bissell. "And BoatersBasement.com will continue to provide in-demand products for our customers."

About BoatersBasement.com

Based in Grand Rapids, Michigan, BoatersBasement.com features an online StoreFront with discount marine electronics and boating products. The site's Education Center provides a resource for boating safety, rules, classes, and information; while the LinkCenter easily guides boaters to weather, electronics, marine news, and other useful sites.

For more information or a quote from Brandon Bissell, please contact Mark Vander Wel at 616-855-4642 or email your request to mvanderwel @ boatersbasement.com

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BRANDON BISSELL
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