Puakea Group Acquires Baby Shower Specialty Website PartyPail.Com

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Former Website Pros executive's start-up completes its first deal with the acquisition of PartyPail.com. PartyPail.com is a specialty on-line supplier of party supplies that provides services for people planning and hosting baby showers, bridal showers, and children's birthday parties.

The founders had a great business concept: to simplify the tasks in planning and hosting a special family oriented party or shower. The PartyPail packaged kits are incredibly easy to buy, and are professionally designed so they look fantastic.

Puakea Group has announced the first of it's website property acquisitions by acquiring the assets of PartyPail.com. PartyPail.com is an e-commerce site that specializes in baby shower decorations and party supplies for baby showers, bridal showers, and birthdays. PartyPail was founded in 2004, and originally operated by it's founders in Redding, California. Puakea Group has set-up a holding company, PartyPail, Inc., a Washington corporations, to operate the entity out of offices in Enumclaw, Washington.

The acquisition is the first of a planned series of transactions by ex-Website Pros Executive Vice President Edward Hechter, now CEO of Puakea Group. "We are excited to publicly announce the first of our acquisitions. We believe that there is an incredible opportunity in the e-commcerce marketplace to acquiring undervalued website properties, and turn them around by improving their operating performance". Mr Hechter also added "The experience I had at Website Pros, where we built over 500,000 websites for small businesses, has uniquely prepared us to evaluate on-line business opportunities, and recognize if they are undervalued."

The Puakea Group intends to build a portfolio of e-commerce oriented website properties, looking for family friendly on-line business models where the operators have been unable to fully realize the potential of their business plan. Puakea has a strong and experienced team capable of improving a website's traffic, conversion rate, and back-office operational performance, while improving margins via strong vendor management practices.

"PartyPail perfectly fit our evaluation model. It's a wholesome, family friendly business that specializes in party supplies built around specific bridal and baby shower themes." said Hechter. "The founders had a great business concept: to simplify the tasks in planning and hosting a special family oriented party or shower. The PartyPail packaged kits are incredibly easy to buy, and are professionally designed so they look fantastic." Since the acquisition, PartyPail.com, site traffic has increased several hundred percent, and sales are up almost 10 fold.

Consumers can browse over 20 bridal and baby shower themes, including classic children's themes, and the latest fashion themes.

Puakea Group is continuing to evaluate additional acquisitions, and is building a management team to operate the various properties.

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Lisa Jacobson
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