Heavy Drops Video Game Knowledge with Game Slap

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Leading digital brand for men presents streetwise gaming tips show.

If you’ve ever wondered what the Mario Brothers are like in real life or how hot Lara Croft actually is, this is where you want to be.

Heavy.com, one of the web’s leading online brands and the leader for 18-34 year old guys is taking it from the streets with “GAME SLAP!,” dishing out a streetwise perspective on gaming complete with tips, tricks, cheats, codes, reviews, skits and other nuttiness from the video game world. GAME SLAP! is anchored by the True Game Headz, a crew of experienced gamers with their fingers on the pulse of urban culture and a devotion to delivering the “real” on video games and systems http://www.gameslap.heavy.com/ .

“’GAME SLAP!,’ unlike the majority of video game reviews, isn’t run by the typical geeks, nerds or dorks that troll the Internet -— the True Game Headz keep it real,” said Jason Marks, VP of Programming for Heavy. “If you’ve ever wondered what the Mario Brothers are like in real life or how hot Lara Croft actually is, this is where you want to be.”

Make sure to check out all of the “GAME SLAP!” episodes, exclusively on Heavy.com:

Gaming Out of Control –- It’s the debut of Heavy’s video game review segment, GAME SLAP! Tips, cheats, smackdowns and interviews, plus some gratuitous Croft shots. http://www.heavy.com/video/15092

Live from Wimbledon -– Grey Da Gamer and True Game Headz make a racket at Brooklyn ’s Wimbledon tournament. Interviews with the Mario Brothers, gratuitous eye candy, a guy in a bear outfit and hot courtside action. http://www.heavy.com/video/15906

Live from BotCon 2007 -– The True Game Headz crew reports live from BotCon 2007 with reviews, interviews and bus-hurling beatdowns from “Transformers: The Movie: The Game.” Is it more than meets the eye? http://www.heavy.com/video/16341

Ninjas, Zombies and Bombs -– It’s Zombies vs. Ninjas as True Game Headz take on the new Resident Evil, Ninja Gaiden Sigma and a park full of sexy sunbathers. http://www.heavy.com/video/16877

Upgrade Your Entertainment Center -– Introducing, the True Game Girl! Also, take a trip to the Twilight Gaming Zone with five great movies that made lousy video games. http://www.heavy.com/video/17601

About Heavy.com:
Heavy is one of the web’s leading consumer media companies and the leader for 18-34 year old males, which is a key demographic for marketers and advertisers. Heavy combines its own unique programming with those of its users to create an environment where you can control and even participate in your own media experience. Heavy empowers its audience to share, editorialize, and create their own content as well as provide its own library of programming. Heavy’s programming staples include “Superficial Friends,” “Kung Fu Jimmy Chow,” "The Massive Mating Game," "Heavy News," "Behind the Music that Sucks," "Heavy’s Angels," "Contagious," "Blisster" and "Tourettes Cowboy.” Portions of Heavy's library of animation and live-action shorts are available on Verizon V-Cast, Verizon Fios, Comcast VOD, Tivo, Sony PSP, Apple iPod and Joost. Advertisers on the broadband network include Coors, Nissan, Panasonic, Diesel, Axe, Sony and Nike.

Press Contacts:        
The Morris + King Company
Lane Buschel
212-561-7465

Chris Macowski
212-561-7454

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