Performance Management, Environmental Issues Explored in Newest Cognos eNewsletter

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Special "Green Issue" of Cognos Performance Perspectives explores the impact of environmental concerns on CIOs, Finance, and business managers.

Cognos, the world leader in business intelligence and performance management solutions today announced the availability of "The Green Issue" of its Cognos Performance Perspectives e-newsletter.

Dubbed "Performance Management Goes Green," this special edition explores the growing influence of environmental issues on consumer attitudes and investor concerns, new business opportunities in going green, and the ways companies can respond to them using performance management solutions.

The stories cover three specific areas of corporate performance: IT, Finance, and Business decision-making. They are based on qualitative and quantitative information drawn from a wide range of prestigious publications including The Economist, BusinessWeek, CIO, and The McKinsey Quarterly

Highlights of the issue include:

-- BI and the environment: Is there a green future for CIOs? - An exploration of the growing demand for "green IT" and the new "ecomeasures" such as CO2 emissions and water usage that CIOs are being asked to supply when businesses choose to go green.
-- Why green is good for your market cap and more - A look at the new relationship between a company's environmental record and its share price and the performance management capabilities that Finance needs to manage both successfully.
-- Performance management and the upside of green - A look at how environmental concerns are reshaping consumer demands and the ways that companies can use performance management capabilities to take advantage of new opportunities.

Good decisions are the building blocks of great business performance. The performance management system from Cognos integrates software, services, best-practices, and partners. The result - a common understanding and accountable actions based on answers to your performance management questions:

How are we doing? Measuring and monitoring performance with scorecards and dashboards tracks your key metrics.

Why: Reporting and analysis let you see data, gain context, understand trends, and spot anomalies.

What should we be doing: Planning, budgets, and forecasts let you set and share a reliable view of the future.

Getting answers and acting on them means integrating reporting and analysis, planning, and measuring and monitoring--across your organization. This integrated approach is the Cognos performance management system.

By integrating information, technology, and people, your decision-makers can become performance managers. Performance managers look at metrics, plans, and reports in their functional area to make the best possible decisions.

They also use this same approach to connect with others. For example, if Marketing decisions improve demand, then Sales and Operations needs to know to ensure the supply is ready.

In this way, your good decisions cause other good decisions. The end result is better alignment, accountability, and performance.

Cognos Performance Perspectives is the Cognos e-newsletter with a subscriber list of 23,000. It is published every six weeks in English, French, German, Dutch, and Italian. Learn more at http://www.cognos.com/newsletter/green.

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David DeRosa
Cognos
(613) 738-1440
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Delaney Turner
Cognos
(613) 738-1440
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