Minneapolis, MN (PRWEB) September 5, 2007
nParallel, the international brand communication, merchandising strategy and display agency, announced that Michael Morgan has joined the agency as its new creative director. Morgan sets the strategic direction of projects with clients and guides the agency's creative talent to craft and deliver merchandising systems, store displays and tradeshow exhibits that energize brands and increase sales.
"Our creative director must be forward-thinking on brand strategy, imaginative in envisioning design possibilities, inspiring in leading our creative professionals, and methodical in project management," said Megan Diamond, president, nParallel. "That's a tall order. And that's what Mike brings to nParallel and to our clients."
"I was drawn to nParallel by the leadership's pride in the agency's achievements and enthusiasm for its future," said Morgan. "nParallel has great creative talent and account management professionals. I look forward to working with them to develop creative and profitable brand experiences for current and future clients."
Morgan comes to nParallel from Lipson Alport Glass & Associates, Chicago, Ill., where he was a senior brand consultant. His previous experience includes ten years with Best Buy, Co., Inc., where he held senior level positions in graphic design and visual merchandising. During his tenure at Best Buy, Morgan supported the introduction and implementation of three generations of store designs. As part of Best Buy's customer centricity initiative, he developed graphics and displays to communicate the electronic retailer's brand to distinct customer segments.
Morgan received his bachelor's of arts degree in innovation and marketing management from Concordia University, St. Paul, Minn. As nParallel's new creative director, he replaces Shawn King, who has taken another position in the industry.
Brand marketers and retailers know that store fixtures, merchandising systems and tradeshow displays establish the brand experience, engage customers and drive sales - if they are planned with imagination, then skillfully crafted. But, too often, unfocused planning, uneven execution and unexpected costs squeeze the creative spark out of their most promising concepts. The alternative? nParallel (http://www.nparallel.com), the international brand communication, merchandising strategy and display agency based in Minneapolis. Whether the venue for connecting with your customers is a store or a show, nParallel fulfills the big-picture vision while keeping a sharp eye focused on the details of disciplined production, meticulous program management, and the budget bottom line. Seeking uncompromised excellence in brand communication? Call nParallel, 763.231.4800.