Validar Lead Manager for Marketing Professionals Launched

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New features allow marketers to manage leads from all lead sources including banner ads, webinars and websites.

Validar Incorporated, a leading provider of lead management solutions, today announced the expansion of the Full Measure™ product line to include version 3.1 Validar Lead Manager. This new release allows marketers to go beyond the event space, and incorporate all marketing touch-points into the Validar Lead Manager. Once there, customers can utilize a rich suite of web-based reporting analytics tools plus CRM Distribution tools.

With this Full Measure™ product suite update, the Validar Lead Manager and Lead Capture products offer the most flexible and customizable lead management solution in the industry. Leads can now be collected, categorized and distributed in real-time. This solution can work with any tradeshow, and now webinar, email marketing campaign, website or direct marketing activities. As a result, marketers can rank and qualify leads with criteria relevant to their business whether it be by product type, customer type, propensity to buy, sales territory or all of the above.

"Today, after each campaign, marketing struggles to distribute their leads to sales for follow-up, and sales struggles to find the quality leads," said Victor Kippes, President of Validar Inc. "With our Full Measure Product Suite, leads can be ranked, qualified and distributed in real-time by any variable or attribute saving your organization valuable time and money. We are all about driving leads at inception to sales that are qualified the way they want them to be qualified, while at the same enabling marketing to quantify the value of their efforts.

"Our engineers have developed the perfect collaboration tool for marketing and sales. This release provides a tremendous amount of value to both entities," continued Kippes.

To learn more about Validar's Measurement and Collaboration Tools, please visit

About Validar
Validar is the leading provider of lead management software solutions. Validar's Full Measure product suite is a best in class solution which leverages a customizable survey engine allowing marketers to categorize and rank leads from offline or online lead sources. Formerly a venture-funded company, Validar Inc is now privately and majority owned by its employees. Validar's customers include a growing list of Global 1000 companies.

Additional news and information about the company is available at

For more information, contact: Victor Kippes, victork @ (206)264-9151 x8530

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Victor J. Kippes

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