Demandware to Present at Annual Summit; eCommerce Clinic to Explore Effective Use of Multi-Channel Promotions

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Bare Escentuals director of marketing and J.C. Penney research professor join Demandware to share promotions best-practices.

Demandware, developer of the breakthrough On-Demand eCommerce Platform+, today announced its participation in the Annual Summit to be held at the Mandalay Bay Resort & Casino in Las Vegas, NV, September 17-19, 2007. Julian Chu, director of Demandware's Client Success Program, will lead a discussion on "Delivering a Seamless Customer Experience: Effective Execution of Multi-Channel Promotions." Bare Escentuals' director of web marketing Sarah Veit and retail industry expert Kirthi Kalyanam, director of Internet Retailing at Santa Clara University, also will participate in the eCommerce Clinic scheduled to take place on Wednesday, September 19 from 1:15 to 2:15 p.m. PST in Mandalay Bay Ballroom K.

"To keep up with competitive needs and meet the demands of consumers, retailers must plan and execute an effective multi-channel marketing and promotions strategy," notes Julian Chu, director, client success, Demandware. "Bare Escentuals has done a phenomenal job of delighting consumers using consistent promotional strategies in multiple channels to deliver a consistent brand message. Dr. Kalyanam will round out the session with broad insights from his research work with leading retailers in the industry."

The Annual Summit is the premier gathering of online and multichannel retailers and features industry-leading keynotes, sessions for intermediate and advanced retailers, and networking opportunities. addresses the vital issues surrounding an industry that is growing at a rate of more than 20 percent annually.

About Julian Chu, Director, Client Success at Demandware:
As Director of Demandware's Client Success Program, Julian Chu is charged with helping clients find the best ways to leverage the Demandware relationship to achieve their revenue and growth objectives. He leads a portfolio of business advisory, collaborative planning and client community programs at Demandware that deliver new insights and best practices in ecommerce strategy and operations. Throughout his career, Julian has worked with major retailers and consumer brand companies to craft game-changing e-business strategies. He previously led solutions strategy and business development for IBM Corporation's multi-channel retailing practice. He also helped found and was a practice leader in IBM's Institute for Business Value, a global think tank focused on developing leading-edge insights on the impact of technology on business. Before its acquisition by IBM in 2001, Julian served as a Director at Mainspring, a start-up eStrategy consulting firm that enjoyed rapid growth, successfully went public, and served dozens of clients in retail, financial services and other industries. Previously, he also worked in Gemini Consulting's Telecommunications/Internet consulting practice and as a marketing professional at Digital Equipment Corporation.

About Sarah Veit, Director of Web Marketing at Bare Escentuals:
Sarah is a Stanford University (BA) graduate in Quantitative Economics and launched her career at Boston Consulting Group. She completed her formal education at Stanford Business School in 1999. Seeing a trend for the resurgence of high-end crafts, she founded by pulling together angel funding. From this venture, she was enticed to work for the national brand Gymboree where she merchandised and marketed the company's Janie and Jack website. Today, Sarah is responsible for leading Bare Escentuals' ecommerce growth and online marketing efforts. Bare Escentuals is one of the fastest-growing prestige cosmetics companies in the United States and is a leader in mineral-based makeup. Its award-winning bareMinerals line of products products are sold online at, in company-owned Bare Escentuals retail boutiques, on QVC and through TV infomercials, mail order, select specialty retailers like Sephora, Ulta and Nordstrom, plus high-end spas and international channels.

About Kirthi Kalyanam, Ph.D, J.C. Penney Research Professor, Direct, Internet Retailing and Faculty Director, eMBA Program, Santa Clara University:
Dr. Kalyanam is the J.C. Penney Research Professor, Director of Internet Retailing in the Retail Management Institute & Faculty Director of the eMBA program at the Leavey School of Business at Santa Clara University. Dr. Kalyanam's areas of expertise include Internet Marketing, Retailing, Multi-Channel Marketing and Database Marketing. He is co-author of the book Internet Marketing & eCommerce forthcoming from Thomson. He co-produces the Internet Retailing Bootcamps with and has served as an advisor to the State of Retailing Online (SORO) research study.

About Demandware, Inc.:
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform+ that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, Playmobil, and Playboy leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand ecommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888-553-9216.


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