We consulted industry experts - surgeons, office managers, even patients - to design the best possible tool for connecting board certified plastic surgeons with ready, willing and physically and financially able patients
Baltimore, MD (PRWEB) September 4, 2007
Plastic Surgery 2007 arrives at the Baltimore Convention Center October 26th through the 31st and CertifiedPlasticSurgeons.com will be on hand to meet with doctors from all over the country. Plastic Surgery 2007 is perhaps the most important conference in the plastic surgery industry and attendance is vital to vendors hoping to introduce new technology to plastic surgery practices. The 2007 incarnation of the conference and tradeshow has dedicated a significant amount of time to the topic of non-traditional avenues for increased revenue.
Sure to be on the docket is the evolving landscape of internet marketing - simply put, driving traffic to practice websites in hope of creating patients. Doctors implementing complete internet marketing campaigns enjoy an increase in the number of procedures performed, heightened search engine visibility (i.e. ranking higher on search engines like Google) and higher numbers of visitors to their site.
One way this is achieved is through the use of directory services, of which there are many, and of which the majority of doctors use. Plastic Surgery 2007's vendor fair will feature several, all claiming to create consultations by listing the surgeon's contact information and linking directly to the surgeon's site.
And they do. Directory services are a proven way to increase internet traffic. There's no doubt that the more times a doctor can get his name "out there", the more potential patients he will acquire. It's the typical sales funnel model: jam as many into the top of a funnel and hope a few good candidates trickle out through the narrow bottom. In short, the more patients you drive to your site the more qualified surgery candidates you can cull from the masses.
While a funnel strategy is good in theory, there is snag. How do busy office managers, let alone doctors, find the time to determine which portion of the potential thousands of patients coming to the site are good candidates?
A new company, CertifiedPlasticSurgeons.com, claims to fill this significant gap for board certified plastic surgeons.
Yes, they have directory listings with full contact information. Yes, they link to the doctor's site. A little different, but, by no means new concept, is generating actual patient referrals. For example, a potential patient arrives at the CertifiedPlasticSurgeons.com, enters his or her request for surgery consultation and that information is shared with the appropriate member surgeon in the candidate's area.
However, there's a step in there, invisible to the doctor but paramount to the success of the program. CertifiedPlasticSurgeons.com actually calls and pre-screens all potential patients prior to sharing their information with the doctor. In that pre-screening phone call, the client's personal contact information is confirmed, at which time the topics of cost and financial assistance are discussed and the patient is educated on the consultation process specific to that doctor's office (i.e. credit card required for consultation scheduling, etc.).
In other words, CertifiedPlasticSurgeons.com focuses specifically on quality patient acquisition, not the random transmission of bulk amounts of patients to doctor's offices for the staff to muddle through.
"We consulted industry experts - surgeons, office managers, even patients - to design the best possible tool for connecting board certified plastic surgeons with ready, willing and physically and financially able patients," says CEO Enrique Rangel. "We realized that, in order to do this, we were going to have to go further, taking the burden of the qualification step out of the doctor's busy office."
CertifiedPlasticSurgeons.com is actually part of a larger network of referral qualification sites, which have been changing industry for the past five years. Because of existing expertise in turning website visitors into qualified customers, CertifiedPlasticSurgeons.com, and its surrounding network, is extremely effective. In fact, one of the first doctor members receives 8 - 10 quality consultations every week through CertifiedPlasticSurgeons.com.
Surgeons wishing to contact CertifiedPlasticSurgeons.com directly can do so at 877-362-0004 or they can be found at Booth #373 at Plastic Surgery 2007 in Baltimore.
CertifiedPlasticSurgeons.com is an indispensable patient acquisition tool for board certified plastic surgeons, featuring the most thorough pre-screening process on the internet. CertifiedPlasticSurgeons.com, along with partner portal FindCosmeticSurgeons.com, is part of a larger network of established customer acquisition sites with half a decade experience in driving customers to market. It is backed by the proprietary software that has launched partners to the top of search engines, making them staples of their industry.
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