Chaé® Organics Introduces the First Sunscreen that Meets New FDA Rules

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Chaé® Organics, Inc. launched their revolutionary new safe4u™ UVA/UVB product for protection against cancer-causing rays and sunburn. This product finally gives consumers a safe, ToxicFree® sunscreen WITHOUT synthetic ingredients suspected of actually increasing cancer, causing hormone disruption or chronic illnesses.

With the launch of their new sunscreen product, safe4u, formulated with four active ingredients, Chaé Organics proves to be a step ahead of the proposed new FDA 4-star rating on sunscreens.

After diligent research, Chaé launched their cutting edge sun protection technology - a comprehensive UVA / UVB system that works without toxic ingredients harmful to the user. The safe4u formulation is an elegant sunscreen that also serves as a moisture cream for normal skin types, combining safety with convenience.

safe4u is formulated to eliminate all synthetic chemicals that are suspected of being toxic to humans. safe4u contains NO Benzophenone (a registered pesticide), NO avobenzone (free radical generator that penetrates through the epidermis), NO Methoxycinnamate (has been implicated in causing cancer), and NO PABA (may play a role in cellular DNA damage). Scientific tests on the safe4u formula demonstrate it already meets the proposed federal rules.

Linda Chaé, Formulator, President of the Company and cancer survivor is concerned about various forms of cancer, especially since part of her client base is women recovering from breast cancer and chemotherapy. "Consumers are confused when medical and scientific reports indicate that the more people use sunscreen, the higher the incidence of skin cancer. This is a serious problem we are helping solve. I believe we all need the Vitamin D from daily sun exposure and we also need products that are proven to keep us safe," commented Chaé.

This state-of-the-art, over the counter formula provides monograph strength SPF15 protection with specially designed ToxicFree® titanium dioxide as one of the active ingredients. With safe4u sunscreen, Chaé answers the growing demand for natural plant and mineral based sun care products.

"I survived cancer myself, and I knew there was a better way to make sunscreens. I wanted to go where no other company has gone before, using the most effective UVA/UVB protection; eliminating all AgeAccelerator chemicals; and combining natural, organic and wild-crafted ingredients to create sun protection with anti-aging benefits," declared Chaé.

In addition to the natural ingredients, four special active ingredients were combined to deliver maximum benefit. Chaé's newsletter and website http://www.ChaeOrganics.biz explain why exclusive forms of Certified Organic Calendula Co2, Certified Organic Sea Buckthorn Berry and Vitamin C and D were selected, making this formula the most advanced on the market.

The safe4u sunscreen, as well as the entire product line, is a reflection of the Company's belief that consumers need an easy way to shop for safe organic products for the whole family. Chaé provides critical information about the toxins in most chemical sunscreen products, in addition to information on their entire organic product line on their website, http://www.ChaeOrganics.biz .

Chaé Organics, Inc is known as an innovator in the industry and an advocate for people's health and their right to know and really understand what's in the products they use daily. Chaé continues to lead the way to healthier products as they eliminate harmful toxins and create safe alternatives for consumers.

safe4u sunscreen is now available on the Company's website at http://www.ChaeOrganics.biz

About Chaé Organics:
Chaé Organics, Inc. is a pioneer in 'go natural' skin care for consumers. The Company believes that if one educates about dangers, they should provide alternative solutions that are safe. For more information on ToxicFree® products and the "Your Right to Know" newsletter, visit http://www.ChaeOrganics.biz

Contact:
Vicki Martin, Product Researcher & Customer Service Coordinator
Chaé Organics, Inc.
719-742-5288
http://www.ChaeOrganics.biz

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AJ Remsing
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