Boulder Logic Reference Manager™ Enhanced to Make Routing and Fulfilling Customer References Easier and Faster than Ever Before

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Customer Reference Management system now features expanded request routing functions that help all involved in reference requests complete the task faster and easier than ever before.

Boulder Logic, the customer reference management specialists, today announced the immediate availability of an enhanced version of Boulder Logic Reference Manager™, a hosted software application designed specifically for creating and maintaining a successful enterprise customer reference program. The new version features expanded request routing functions that help all involved in reference requests complete the task faster and easier than ever before.

"We are very proud of this release because the new routing features help to elevate the visibility of customer reference management, which is an important yet often overlooked Marketing practice," said Joshua Horwitz, Boulder Logic President and Founder.

By expanding its functionality relating to fulfilling reference requests, Boulder Logic has helped users work with other participants in the program, such as public relations and sales professionals, to satisfy requests quickly, with a more simplified process.

The number of manual steps required in the request fulfillment process has been reduced in the new version, which minimizes the time spent between the initial request and the reference completion. This release also ensures notification of requests to designated stakeholders and guarantees that consistent information is being tracked for reporting purposes. This feature set lays the foundation for providing better support for complex organizations that have workgroup ownership. For example, users can now ensure a rapid response to requests for customer references across regions or departments. Previously this process had been cumbersome and challenging which often made timely fulfillment impossible.

The new release also allows users to establish schedules for sending selected reports to select individuals. This dramatically reduces the time required to keep program participants and key stakeholders informed. For example, program managers can utilize the new scheduling feature to streamline communication with sales reps, informing them of new requests automatically. It can also be effectively leveraged to help drive awareness of the overall program throughout organizations, or with specific people such as the executive management team.

These new features and others are immediately available as part of the new release of Boulder Logic Reference Manager. Existing customers receive all upgrades and ongoing telephone support free of charge.

About Boulder Logic:
Boulder Logic is the first software provider to offer a packaged solution specifically for managing all areas of an enterprise customer reference program. Trusted by the world's largest and most respected companies, Boulder Logic helps organizations with complex products and selling cycles accelerate bottom line results with an easy to deploy, highly customizable enterprise customer reference solution that can be integrated into existing environments. Initial implementations are completed in thirty days, allowing for a rapid return on investment. Boulder Logic is headquartered in Boulder, Colorado. For more information, call 800-715-1910 or visit

Media and analyst contact:
For inquiries, contact at 303-898-3390

© 2007 Boulder Logic. All rights reserved. Boulder Logic and Boulder Logic Reference Manager are trademarks of Boulder Logic, LLC in the United States and/or other countries. All other trademarks are the property of their respective owners.


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