Toyota European Hybrid Sales Accelerate Past 100,000 Units

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Toyota Motor Europe (TME) has announced on its media website http://www.toyota-media.com/euen/ that cumulative European sales of Toyota and Lexus hybrid vehicles have topped the 100,000 mark. Since hybrids were first launched in Europe in 2000, a total of 101,235 vehicles have been sold as of 31 July, 2007. This achievement highlights a rapid acceleration in the uptake of hybrid vehicles, with more than 50% of Toyota's cumulative European sales achieved in the last 13 months.

Toyota Motor Europe (TME) has announced on its media website http://www.toyota-media.com/euen/ that cumulative European sales of Toyota and Lexus hybrid vehicles have topped the 100,000 mark. Since hybrids were first launched in Europe in 2000, a total of 101,235 vehicles have been sold as of 31 July, 2007. This achievement highlights a rapid acceleration in the uptake of hybrid vehicles, with more than 50% of Toyota's cumulative European sales achieved in the last 13 months.

The Toyota Prius - the world's first mass-produced hybrid vehicle - maintains its position as Toyota's best selling hybrid, with over 73,000 vehicles sold in Europe since 2000. Total cumulative sales of Lexus hybrid vehicles have now exceeded 27,000 units in Europe, incorporating the launch of the LS 600h in June. In 2007, Toyota expects its annual hybrid sales to reach 44,500 units, as part of an overall sales target for Toyota and Lexus vehicles of 1.22 million units. To view the archived presentation of this press release please go to http://www.toyota-media.com/euen/.

"These results demonstrate a dramatic shift amongst European customers towards cleaner vehicles which offer greater fuel efficiency and a comfortable and powerful drive," said Thierry Dombreval, Executive Vice-President of Toyota Motor Europe. "This milestone coincides with 10 years of hybrid leadership for Toyota and endorses our belief that hybrid is a mainstream technology for Europe."

According to the press release published on http://www.toyota-media.com/euen/, Toyota's hybrid technology combines a petrol engine with an electric motor to deliver the cleanest engine technology on the market today. Hybrid technology can be applied effectively to improve the efficiencies on a variety of power trains irrespective of whether they rely on gasoline, diesel, or alternative fuels. Hybrids offer lower vehicle emissions, exceptional fuel efficiency, seamless acceleration and quiet driving.

Toyota and Lexus currently have four different hybrid vehicles in their European vehicle line-up featuring either Toyota's Hybrid Synergy Drive or Lexus Hybrid Drive technology. Cumulative worldwide hybrid sales broke the one million unit mark in June this year. Toyota has a global target of one million hybrid sales per year by the early 2010s, with European sales comprising up to 10% of this target.

Notes to the editors:
1. Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota's European manufacturing and engineering operations. Toyota directly and indirectly employs around 80,000 people in Europe and has invested over €6 billion since 1990. In 2006, Toyota sold 1,124,119 Toyota and Lexus vehicles in Europe, enjoying its tenth consecutive record year of sales. The company aims to sell 1.22 million units in Europe in 2007, including 44,500 hybrid vehicles. For more information, go to http://www.toyota.eu
2. Hybrid Synergy Drive® (HSD) is the concept behind the new generation of hybrid vehicles from the Toyota brand. HSD combines driving pleasure and performance with fuel economy, low emissions and silent driving. The word "synergy" extends to the higher synergy between the petrol engine and electric motor to power the vehicle. The electric motor is now more powerful, allowing a higher ratio of electrical/petrol usage. The results are more performance with greatly improved efficiency.
3. The Lexus brand first introduced hybrid power trains with the RX 400h in May 2005. Since then, Lexus has gained more ground with its European hybrid strategy, both by launching the GS 450h in May 2006 and its flagship LS 600h, in June 2007. Hybrid technology is attracting customers to the Lexus brand who are looking for a realistic alternative to mainstream technology. In addition to the quietness, smoothness and refinement of hybrid power trains, Lexus customers appreciate the powerful and linear acceleration combined with segment-leading environmental performance. To reflect the importance of its hybrid strategy, Lexus adopted a brand name that clearly identifies its advanced hybrid technology and philosophy: Lexus Hybrid Drive (LHD).

http://www.toyota-media.com/ is exclusively reserved for media professionals, and contains information on Toyota & Lexus business activities and products, environmental solutions & technology, how to get in touch with us and much more.

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Etienne Plas
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