Preferred Managed Services Acquires Bravo Interactive

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Launch of preferred International Inc In US signifies delivery on major global expansion plans for the managed services organisation.

Preferred, a provider of flexible corporate business and IT managed services, today announced the launch of Preferred International Inc, following the acquisition of US-based Bravo Interactive. The acquisition of the marketing and e-marketing specialists increases its blue chip client base, enhances the new Preferred Business Solutions portfolio and provides a platform that strengthens its foothold in the USA.

Based in San Jose, California, Bravo Interactive brings to Preferred a 12-year heritage, an impressive blue chip customer base and an annual turnover in excess of over two million dollars. The launch of Preferred International Inc, marks the next stage in Preferred's global growth strategy and follows the introduction of three new business solution units -- Marketing Bureau Services, Network Engineering Resources and Development Services -- that each address the operational and strategic challenges facing businesses today.

"Bravo Interactive is the ideal organisation to acquire. It further enhances our ability to deliver Preferred Business Solutions to our global operating client base," comments the CEO of Preferred Managed Services, Nick Daniels from its head-office in Hampshire, UK. "We were drawn to the company as it shares many business and cultural similarities, making it the ideal platform from which to launch and expand Preferred International Inc."

President of Preferred International Inc and former CEO and Founder of Bravo Interactive, Rebecca Ellis, adds, "We are delighted to be joining Preferred's global team and look forward to blending the reputation and skills of Bravo Interactive with Preferred's proven Business Solutions, to provide a compelling offering for existing and new clients."

About Preferred International Managed Services:
Preferred provides a comprehensive and fully managed outsourced IT service, from portfolio optimisation and business alignment, through business analysis and project management to fully outsourced IT services. Established in 1997, Preferred entered the IT managed services market place in 2001. The company's success in the market led to the launch of an independent operation in 2003 - Preferred. From the company headquarters in Southampton, UK it benefits an International client-base that includes Cisco, IBM, Voca and Amec.

Editor's Contacts
Interviews, photography and further information are available from Graham Thatcher or Spencer Butt at MCC International.
Graham Thatcher/Spencer Butt
MCC International Ltd
Tel: 01962 888100


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