It's Even Easier to Specify and Sample Strathmore

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Mohawk launches Strathmore specification site, http://www.strathmore.com.

Mohawk Fine Papers Inc. has launched a new Strathmore specification website at http://www.strathmore.com. Beautifully designed, with an intuitive interface, the website quickly guides the user through the specification of a complete identity system -- solving that frustrating and time-consuming process of rifling through multiple lines and dozens of swatchbooks. Now printers and designers can find coordinating colors, weights and finishes in offset and digital papers in a matter of minutes, and order samples at the same time.

"We have worked hard to make it easy for printers and designers to specify Strathmore. We all have a lot to accomplish in a day, and a tool like Strathmore.com can save so much time in sorting through swatchbooks and paper samples. We have streamlined the specification process through ordering samples and delivering paper instructions. It's more efficient and leaves less room for costly errors," says Laura Shore, Mohawk's Senior Vice President Marketing Communications.

Whether looking for a specific color, weight, finish, recycled fiber content, or digital paper, the simple navigation does the work of sorting all the available options. With just a click of the mouse a complete list of coordinating papers appears making it easier and faster, to specify a complete identity system. Once an identity is specified, the user can easily print our a complete paper list, and click to order samples, or click to email the spec sheet to client, printer, or merchant for follow up.

For more information visit http://www.strathmore.com or call 1 800 the mill.

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Laura Shore

Pam Williams
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