Media Group Adopts Innovative Newspaper Preprint Solution

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Target P&D is a turnkey solution that allows advertisers to place their own print and deliver orders directly from the newspaper's website.

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The TargetP&D Partnership is a home run idea for newspapers and we are pleased to be at the front end of this potentially huge market.

The North Jersey Media Group, a large provider of news and information products serving communities across northern New Jersey, has adopted a revolutionary new approach to online preprint sales. The media company has partnered with Taradel LLC, the nation's fastest growing newspaper preprint resource center, in order to integrate the Target P&D Partnership program into its online advertising strategy. Target P&D is a turnkey solution that allows advertisers to place their own print and deliver orders directly from the newspaper's website.

Mike Lawson, Vice President and Publisher of the Community Newspapers of NJMG's Passaic/Morris/Sussex Division spearheaded the adoption of the preprint advertising solution. "Taradel has created a beautifully simplistic web solution for newspapers to gain market share in the print and deliver arena. The website handles the entire process and the pre-paid orders just flow in. What could be better than that?" he asked. Lawson's enthusiasm regarding the ability to offer targeted preprints online was clear as he affirmed, "The TargetP&D Partnership is a home run idea for newspapers and we are pleased to be at the front end of this potentially huge market."

The program is now available to publications located anywhere in the US. It boasts the ability to instantly generate "print and deliver" quotes using the publication's zoning data and pricing information.

The Target P&D Partnership easily integrates with any existing newspaper website, free of charge, while maintaining the newspaper's look and feel. With no start up costs, maintenance costs, or training costs, Target P&D enables newspapers to provide local advertisers with targeted preprint advertising while eliminating their own hassles, paperwork, and scheduling headaches.

To learn more about Taradel's Target P&D Partnership visit http://www.taradel.com

Taradel is the country's fastest growing newspaper preprint resource. By leveraging the power of bulk print buying and the efficiency of a cutting-edge online ordering system, newspapers receive the industry's best pricing and service.

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Christopher Barr