How Can You Get Slightly Famous ™? New Edition Helps Executives, Entrepreneurs & Solo Professionals Escape Anonymity Trap

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Get Slightly Famous, the expanded second edition, features chapters and case studies on thought leadership marketing, executive branding, cause marketing and Web 2.0.

Standing out in the current din of self-promotion requires a profound shift in outlook

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Steven Van Yoder, an internationally recognized authority on thought leadership marketing, announces the release of the second edition of Get Slightly Famous: Become a Celebrity in Your Field and Attract More Business With Less Effort (Bay Tree Publishing, 2007). Copies are available for editorial review and excerpt publication and via Amazon.

Originally published in 2003, Get Slightly Famous has become a marketing classic, gaining endorsements from PR Week, Tom Peters, and Jay Conrad Levinson, author of the Guerilla Marketing series, and many leaders in the business world.

The expanded second edition builds on Steven Van Yoder's experiences helping hundreds of clients accelerate their thought leadership and become recognized authorities in their industries. Get Slightly Famous includes detailed case studies of over 150 entrepreneurs, small business owners and corporate executives, including Cisco Systems, Six Apart, Booz Allen Hamilton, and Fireman's Fund Insurance Company.

"Standing out in the current din of self-promotion requires a profound shift in outlook," says Yoder. "There's no point in trying to yell louder, but you can get noticed if you offer something different--information, insights, and ideas. This is the skill of thought leadership that positions your company as a trusted adviser. When done authentically, thought leadership can serve as the touchstone of your Slightly Famous marketing strategy, helping you attract prospects and grow your business by establishing your reputation as a generous contributor to your industry."

Get Slightly Famous provides hands-on, step-by-step insights for developing a comprehensive thought leadership marketing program, making company executives irresistible to the media, writing effective press releases, getting articles into print, developing an effective Internet presence, using Web 2.0 marketing tools, including blogs, podcasts and online networking, speaking strategies and teleclasses, developing strategic alliances and embracing social responsibility with cause marketing.

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