Female CEO Tells Women: Assess Feet Before Buying New Fall Shoes

Experts in feet are well aware of the sad fact that they're the most overworked and neglected part of the body. C.J. Buck, CEO of Xenna Corporation, a distributor of natural foot care products, hears about the embarrassing problem of unattractive feet and toenails on a daily basis. She says that when the seasons change, it's a perfect time for women to assess how their feet look before buying the latest shoe styles.

(PRWEB) September 4, 2007 -- Experts in feet are well aware of the sad fact that they're the most overworked and neglected part of the body. C. J. Buck, CEO of Xenna Corporation, a distributor of natural foot care products, hears about the embarrassing problem of unattractive feet and toenails on a daily basis. She says that when the seasons change, it's a perfect time for women to assess how their feet look before buying the latest shoe styles.

Buck says, "First, if you're not already doing so, get into a regular foot care regimen. A little bit of time spent regularly in foot and toenail care can make a huge difference in the way your feet look in new shoes - especially open-backed or open-toed styles."

Buck offers more tips for sexy, healthy-looking feet:

1. Thoroughly wash and dry feet daily - including between toes - and examine feet and toenails with a critical eye. Dr. Nicholas Romansky, a Media, Pennsylvania podiatrist says that "To be successful, patients must be consistent in following their foot care regimen and be willing to make changes which affect the environment surrounding their feet."

2. Before buying new footwear, throw out worn shoes, socks and old nail polish. Make a resolution to change socks and shoes at least twice daily.

3. Exfoliate and moisturize. Buck says, "Xenna's acid-free, diabetic-friendly CalleX® Dry Heel Ointment thins and softens hardened skin and exfoliates dry, cracked heels. Its patented, natural enzymes selectively exfoliate only dry, cracked, thickened and scaly skin while its petrolatum base retains natural skin moisture, leaving heels and soles baby-soft and smooth."

4. Invest in high quality instruments and never share pedicure or manicure implements with anyone else.

5. When neglected, cuticles tend to build up on the toenails. Soften cuticles by using a cuticle cream - preferably one that contains natural ingredients - then use an orange stick or a Hindu stone to push them back.

6. File and trim toenails when they're soft. Since toenails are naturally hard, it's much easier to file and trim them after a bath or soak. Toenails should always be trimmed straight across - easier to do when they're damp from the shower. Toenails also deserve the attention of a scrub brush to clean underneath.

7. Examine toenails daily. For unattractive yellow or discolored toenails, Buck suggests Xenna's patented, natural NonyX® Nail Gel, a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails which causes them to appear yellow, dark or discolored. Diabetic-friendly, NonyX Nail Gel uses natural ethanoic acid to soften and remove keratin debris buildup, leaving nails clear and healthy-looking with regular use.

8. Try new shoes on in the afternoon, after they've become as large as they're going to get on a normal day. Try shoes on both feet, because many people have one foot larger than the other. It's best to fit the large one.

9. Gently massage feet daily to increase circulation, and exercise feet and calves after wearing high heels.

CalleX Ointment is sold in the foot care section of Walgreens, Rite Aid, Longs, HEB grocery stores, Kerr Drug, Snyders Giant Eagle, Bi-Lo, Bruno's and many Medicine Shoppe pharmacies, as well as online at www.callexointment.com.

NonyX Nail Gel can be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, HEB, Bi-Lo and Giant Eagle grocery stores, Kerr Drug, Snyders and most Medicine Shoppes. Online, it is also available at www.xenna.com .

For photos of toenails and heels before and after using Xenna products, go to www.xenna.com . All Xenna products are money-back guaranteed.

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time).

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