Georgia Auto Dealership Increases Internet Car Sales with Dealerskins Web Solutions

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In an effort to create a website with better online inventory display and to increase Internet sales, one Georgia automobile dealership recently implemented a Dealerskins (http://www.dealerskins.com) web solution. The dealerships' Internet vehicle sales have since increased from 4% to 28% of total units sold.

With recent traditional retail sales dipping slightly due to market conditions, the resulting increase from Internet sales has served to help fill that sales gap in a time of increasing regional competition

In an effort to create a website with better online inventory display and to increase Internet sales, one Georgia automobile dealership recently implemented a Dealerskins (http://www.dealerskins.com) web solution. The dealerships' Internet vehicle sales have since increased from 4% to 28% of total units sold.

Bill Johnson Motors, a family-run Pontiac, Buick, GMC and Cadillac dealership serving LaGrange and Western Georgia, signed up with Dealerskins in February of 2007. Within 40 days the new site was up and running. Ninety days later, the dealership had more than quadrupled Internet car sales.

2007 marks the 63rd year of operation for Bill Johnson Motors. The dealership, now in its third generation as a family run-business, is a cornerstone of the local community. The dealership is recognized for its outstanding customer service, honesty and integrity.

Since their new Dealerskins website went live in March of 2007, monthly Internet vehicle sales have increased by about 25%. "With recent traditional retail sales dipping slightly due to market conditions, the resulting increase from Internet sales has served to help fill that sales gap in a time of increasing regional competition," commented General Sales Manger Patrick Johnson.

According to Johnson, the biggest change with the new website has been the automation of all vehicle inventory. At any given time the website displays 80-90 cars. Tools built into the website allow Johnson to manage the data to produce the best results for his dealership. "It allows me to see what models are the most shopped. I can link specials to this so a website visitor has an incentive to stay longer. I have the ability to put a certificate on the home page and most shoppers will use it for a dollar amount off the purchase price. I can also run weekly specials, such as a vehicle we really want to move or some kind of unique unit. We have sold a number of cars through that avenue," said Johnson.

Johnson is also pleased with the professional image projected by their website. This encourages customers to go deeper into the dealership website and increases lead submission and sales. "We now have a site that can keep the customer there and give them a reason to call. It creates a great impression of our dealership, flows well and is easy to navigate. Customers can quickly find what they are looking for," Johnson added.

New plans for the website include improved Search Engine Optimization (SEO) features. Johnson recently attended a Dealerskins User Group session in Atlanta to learn best practices and how to best optimize the dealership website to increase traffic. "I talked to one of the Dealerskins SEO experts. I am looking forward to putting new techniques into effect and seeing the results they will produce in more visitors to our site," Johnson commented.

About Dealerskins (http://www.dealerskins.com)

Dealerskins, a division of Dominion Enterprises, provides automotive dealers beautiful, powerful, distinctive web solutions. The company's expertise comes from real-world dealership experience and a passion for listening and responding to dealers' needs. In fact, company founders designed, built and used the first Dealerskins websites while employed at a top-50 dealership group. Dealerskins recognized that automotive dealers require high-caliber, dynamic websites to meet car buyers' needs. Dealerskins was founded in July of 2000 to serve those needs. Dealerskins` websites have won numerous awards for excellence. For more information visit http://www.dealerskins.com
About Dominion Enterprises

Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.

Media Contacts:
Sara Callahan
Carter-West Public Relations
Phone: 949-493-0244
email: scallahan(at)carterwestpr.com

Amanda Tossburg
Dealerskins
Phone: 615-627-9783
email: amanda(at)dealerskins.com

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