BreakThru Radio Adds Merge Records To Its Roster

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BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announced today that it will air a brand new specialty show from DJ Annie, showcasing the exciting indie label Merge Records. This remarkable new show will feature a playlist with many talented artists from the record label. The "Merge Records Showcase" is the latest installment in the station's impressive series of record label specialty shows.

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I'm thrilled that we're able to air a Merge Records showcase, as it is one of my favorite labels

BreakThru Radio (BTR), the Internet's source for the World's Best Independent Music, announced today that it will air a brand new specialty show from DJ Annie, showcasing the exciting indie label Merge Records. This remarkable new show will feature a playlist with many talented artists from the record label. The "Merge Records Showcase" is the latest installment in the station's impressive series of record label specialty shows.

Merge Records was formed by Laura Balance and Mac McCaughan in 1988 in Chapel Hill, North Carolina. In 1992, the pair released their first full-length record, "Tossing Seeds," by their band, Superchunk. Balance and McCaughan soon formed a relationship with Touch and Go Records, who still manufacture and distribute the bulk of their full-length releases. Today, the label is home to a variety of quality artists, including Arcade Fire, …And You Will Know Us By The Trail Of Dead, Breadwinner, and Spoon.

"I'm thrilled that we're able to air a Merge Records showcase, as it is one of my favorite labels," says BTR's DJ Annie, whose show will boast favorites such as Buzzcocks, Spoon, and Neutral Milk, as well as newer artists that listeners may not have gotten the chance to check out elsewhere. "Merge has supported so many fantastic artists over the years, and I'm happy to have the opportunity to host a show with such a great array of music."

The "Merge Records Showcase" is available in the station's archive and program guide, along with all of BTR's previous record label showcases and other specialty programs. Listeners can tune in to hear DJ Annie's picks from the Merge Records roster by visiting http://www.breakthruradio.com.

About BreakThru Radio

BreakThru Radio (BTR) is the Internet's source for the World's Best Independent Music, where expert DJs expose the rich underground of sound not found on commercial radio. Whether it's death metal, dancehall, hip-hop, indie rock, roots country, reggae, electronica, acid jazz, ambient beats, dub, two-step or folk, whatever genre you can imagine, BTR has it well-stocked, and with no expiration date.

In a world where independent music is becoming infinitely more accessible, the need for informed sources to filter out the best of it has become a necessity. Music fans across the globe are beyond frustrated with commercial radio, and often feel victimized by it.

Until now.

"Music for music lovers," is BTR's motto, and one that its DJ's take very seriously.

BTR offers its listeners unlimited access to underground music, twenty-four hours a day, seven days a week, with a daily audience that includes more than two dozen countries. With its unique on-demand musical programming and focus on the best in new, independent music, it's no surprise the site has over 800,000 listeners daily.

2007 has seen the addition of independent video coverage to BTR, as well as top-notch editorial content and an intuitive global show calendar. In fact, you could say that BTR has taken everything a music fan could ever need or want, and put it all into one cohesive website, completely free of charge.

Unlike other radio stations, BTR offers on-demand programming; a first in internet radio. Listeners can cater to their specific musical preferences, and at the same time discover the best independent and unsigned artists from across the world.

Using the cutting edge technology of UpSNAP, BreakThru Radio makes all of its shows more accessible to an on-the-go market of students and young professionals, via exclusive access to its on-demand programming through the medium of mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S., including Nextel/Sprint, Cingular, Verizon, Alltel, AT&T and T-Mobile.

BTR can be heard on http://www.breakthruradio.com and http://www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.

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Colleen McAllister, BreakThru Radio

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