In the competitive world of auto advertising, dealers and manufacturers need to find ways to stay in the fore front of potential buyers
Cincinnati, OH (PRWEB) September 6, 2007
Dealer Specialties, a division of Dominion Enterprises and the nation's leading provider of data and photo collection, inventory management and data distribution services, announced today that it has partnered with Automobile.com to display dealer inventory. Automotive dealers using Dealer Specialties will benefit from the growing free leads network by listing their vehicles on Automobile.com with a free basic listing. Automobile.com is a consumer site launched as a valuable resource for consumers regardless of where they are in the buying cycle.
"The addition of Automobile.com to our partner list creates another touch point for consumers to reach our dealerships' inventory," said Brian Page, General Manager of Dealer Data Services at Dealer Specialties. "For our dealers, the additional exposure increases the chances of their vehicles being seen and ultimately resulting in more sales."
Automobile.com will be launching a comprehensive search engine optimization program to drive traffic to the site.
"In the competitive world of auto advertising, dealers and manufacturers need to find ways to stay in the fore front of potential buyers," said Adrian Lee of Automobile.com. "Advertising, in audience targeted verticals, is the only way to ensure that your message is being seen by the right people. Automobile.com offers competitive rates to meet the needs of our clientele."
Dealer Specialties' inventory management application allows dealers to easily enter, modify and remove inventory at any time, which updates the information to Automobile.com and Dealer Specialties' 1,600 other partner web sites; as well as to the dealer's own web site.
Inventory Manager offers a user-friendly, graphical interface that simplifies inventory management and marketing tasks to just a few simple mouse clicks. Inventory Manager provides dealers with a comprehensive suite of inventory management and marketing tools, along with one of the largest Internet distribution channels in the automotive industry.
About Dealer Specialties
Dealer Specialties, a division of Dominion Enterprises, is the nation's leading provider of vehicle data collection, image generation, window labeling services and inventory management. Dealer Specialties' has the industry's largest Internet distribution channel with more than 1,600 partners including GetAuto.com, AutoTrader.com, Google Base, eBay Motors, Cars.com, The Cobalt Group, Manheim and more.
Nearly 10,000 dealerships rely on Dealer Specialties to help manage and market their vehicle inventory. Dealer Specialties is a designated supplier of certified window stickers for Toyota and Lexus; is a Value Added Reseller for the National Automotive Dealers Association; and has built a network of more than 800 of the most knowledgeable and responsive service representatives in the USA. Dealer Specialties partners with sister companies Dealerskins, XIGroup, DataCube, SelectQu to provide dealerships with a more comprehensive and complete solution. For more information, visit http://www.dealerspecialties.com.
For more information on Dealer Specialties online vehicle resource, GetAuto.com, go to http://www.getauto.com. GetAuto.com is the most frequently updated free leads online consumer resource in the industry for accessing high quality photos, videos and accurate vehicle information from one resource.
About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties. The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has nearly 7,000 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com.
Automobile.com was launched with a vision to create a site for all consumer automotive needs. Included is a directory for auto related businesses, news, auto reviews, financing, and auto listings. Content is updated daily and market specific. Automobile.com understands that each individual is at different parts of the buying cycle, and therefore provides content that is relevant to each step so consumers see only information they need at that time. For all advertising and business inquiries please contact Adrian Lee at 1-866-416-7941 or email to adrian @ automobile.com .
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