World's Fastest New Printers Set the Pace at Pii

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Quick turnaround for high-volume mailings with personalization.

It was in 1993 when Progressive Impressions International (Pii) developed one of the first technology based ordering systems that allowed insurance and brokerage clients to manage marketing campaigns for their agent workforce. A pioneer in using and developing personalization and one-to-one techniques, they have grown to be a one-stop-shop solution for customer relationship management.

Today, with the benefit of more than a decade of technology enhancements, Pii continues to focus on delivering measurable results to clients through a suite of customer relationship management solutions, which include: consultation; database management/analysis; full creative services; Web management tools; inbound sales and order taking; digital and offset production; fulfillment and mailing services; analytics and market research. Pii's clients are among the largest and most well-known brand names in the world served by staff in Bloomington, Illinois, and Pompano Beach, Florida.

In keeping with their desire to forge the way in digital printing technology Pii has acquired five Nuvera 288 Perfecting System printers from Xerox. With each machine turning out 288 duplex impressions per minute (A4/letter-size paper), Pii gains a 15 percent or greater edge in productivity compared to other sheet-fed digital printers.

Ideal for rapid production of large-scale mailings, brochures and other projects with variable content, this equipment uses unparalleled speed, digital personalization and near-offset print quality to set higher industry standards for speed and quality.

"We're excited about offering an increased level of service to customers," said Pii President Jamie Huff. "The new equipment gives us the ability to deliver big jobs in a short time frame, and the image quality is as close to offset as we have seen in the digital space. It not only enhances our overall solutions, but allows our customers to push their ROI envelope."

With image resolution up to 4,800 dots per inch (dpi) x 600 dpi, Nuvera 288 printers offer the sharpest reproduction of any monochrome digital print production system. Photos and graphics hold onto original image quality exceptionally well, and printed pages have a smooth, reader-friendly matte finish.

"Smart marketers already understand the power of personalization in direct mail and its positive effect on ROI," said Huff. "New technology allows us to deliver that personalization, faster and with higher quality than ever before."

Pii's Nuvera printers are configured for average monthly production of 3 million pages per machine (6 million maximum). This is in addition to existing Pii production capacity, which includes the roll-fed Océ 7550 Twin VarioStream system and four Xerox DocuPrint 6180 printers set up for in-line booklet making. For full-color production, Pii runs two Xerox DocuColor iiGen3TM printers, the industry's most advanced color digital presses.

Pii continues to invest in each area of its multifaceted solutions. For more information on the exciting solutions offered, check out http://www.WhateverItTakes.com.

About Progressive Impressions International:
Established in 1993, Pii is a marketing services provider with expertise in audience targeting and sender personalization. Top clients include insurance and investment advice companies (several in the Fortune 500), with field marketing programs in print, electronic and other media. Print programs include newsletters, greeting cards and all forms of direct mail. As a single solution for field marketing management, Pii also offers Conductor -- a Web-based system that enables insurance agents and financial advisors to select a corporate marketing campaign, add local personalization and click to have it delivered or mailed. Pii mails 250 million marketing pieces per year.

For additional information, contact:
W. Michael Rudolph, Vice President Sales and Marketing
Progressive Impressions International
Address: One Hardman Drive
Bloomington, IL 61701
Phone: 309.664.0444, ext. 6226
800.664.0444, ext. 6226
Fax: 309.662.2055
http://www.WhateverItTakes.com

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W. Michael Rudolph
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