SaaS Capital's CEO to Participate on SIIA OnDemand 2007 Panel Discussion "The SaaS Arms Race: Funding Options"

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A panel of four investment experts will discuss the realities of their approach and dealings with SaaS vendors, contrasting with how investors approach other technology and software companies. Topics will include: the timing of an investment, the basis for funding levels, realities of term sheet negotiations, and unique ways investors look at these things in the context of recurring-revenue and subscription business models will be discussed.

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With the SaaS market forecast to grow at a compound annual growth rate of 22.1 percent through 2011 by some industry experts, and with the SaaS business model of monthly payments instead of up-front license fees, the capital required to build a software company increases 75%

SaaS Capital Inc., ("SCi"), the first specialty finance company to exclusively serve the Software-as-a-Service (SaaS) market, today announced that Todd Gardner, founder and CEO for SaaS Capital, will participate in a panel discussion at SIIA OnDemand. The panel discussion, entitled "The SaaS Arms Race: Funding Options" is scheduled for Friday, November 9th, 2007 from 10:30 - 11:15 (PDT) at the Dolce Hayes Mansion in San Jose California.

Gardner will join a panel made up of four investment experts. The discussion will focus on the realities of their approach and dealings with SaaS vendors, contrasting with how investors approach other technology and software companies. Topics such as the timing of an investment, the basis for funding levels, realities of term sheet negotiations, and unique ways investors look at these things in the context of recurring-revenue and subscription business models will be discussed.

"This is an excellent discussion to be having at the world's leading SaaS conference," said Todd Gardner, founder and CEO for SaaS Capital. "With the SaaS market forecast to grow at a compound annual growth rate of 22.1 percent through 2011 by some industry experts, and with the SaaS business model of monthly payments instead of up-front license fees, the capital required to build a software company increases 75%," Gardner continued. "It will become critical for SaaS organizations to understand the different options available to them for capital."

Gardner has spent his entire professional career in the finance and software industries. As an outgrowth of his venture work with software companies and ASP providers such as US Internetworking, Gardner came to recognize the benefits of the SaaS model and its financial and cash-flow implications. Finding no good financing solutions for his SaaS portfolio companies, he pulled together a team of software finance and SaaS technology veterans to launch SaaS Capital at the end of 2006. For the 10 years prior to launching SaaS Capital, Gardner was a partner at Blue Chip Venture Company where he focused on investing in early stage software companies. While at Blue Chip Gardner directly lead new investments in many different companies including financing rounds ranging from $500,000 to $25 million. During his tenure in the venture capital business, he maintained a 100% success rate in software investing even during challenging investment cycles following the technology bubble of 2000.

Some industry analysts forecast the SaaS business model to have a compound annual growth rate of over 20% through 2011. SIIA OnDemand is the industry's only comprehensive conference for enabling and delivering Software as a Service. This year's attendees are expected to exceed 300. Ken Boasso, co-founder of Keychain Logic and moderator for the panel discussion is pleased to see SaaS models entering the minds of all attendees.

"These are exciting times for the OnDemand world and we're pleased to be able to bring together capital financing experts to help the SaaS market understand the various options available to them," said Boasso, Chair of the SIIA ISV Best Practice Committee and co-founder of Keychain Logic, a consulting firm specializing in accelerating growth in Software-as-a-Service (SaaS) companies. "Todd Gardner of SaaS Capital is an excellent candidate to participate in this discussion due to his more than two decades of experience in finance and software and SaaS Capital's exclusive focus on the SaaS market."

The complete SaaS ecosystem is invited to participate, including software vendors, platform vendors, systems integrators, venture capitalists and other bankers, analysts, press and other influencers. For more information and to register to attend SIIA OnDemand 2007, visit http://www.siia.com/ondemand/2007/ .

About SIIA:
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to 550 software and information companies located around the world. SIIA OnDemand is produced by the SIIA's Software Division.

About SIIA On-Demand:
SIIA OnDemand is the industry's only comprehensive conference for enabling and delivering Software as a Service. The complete SaaS ecosystem is invited to participate, including ISVs, platform vendors, systems integrators, venture capitalists and other bankers, analysts, press and other influencers.

About SaaS Capital:
SaaS Capital launched its business to provide working-capital debt facilities to Software-as-a-Service (SaaS) companies. By leveraging the predictable revenue streams and future contract values of the SaaS model, SaaS Capital's debt facilities allow SaaS companies to accelerate future cash-flow streams to fund operations today. SaaS Capital's products are non-dilutive, provide more availability than traditional accounts receivable financing, and are structured with flexible terms to meet the needs of SaaS businesses. To learn more about SaaS Capital call visit http://www.SaaS-Capital.com or call 513-277-0898.

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