Industry Expert Gives Top Tips for Buying Tickets

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Ticket industry expert gives advice to rugby fans when buying tickets on the secondary market.

As the Rugby World Cup draws ever closer and England look to retain their title, demand for tickets has gone into overdrive. Fans have been desperate to get their hands on tickets to the sold out games.

As a result, many Rugby fans are continuing to turn to the resale market to get their tickets. This means fans are facing a larger risk than ever before of being ripped off or defrauded by unscrupulous touts. Many will be left out of pocket without their tickets or with counterfeits.

According to the BBC, Lee Pope, a Welsh fan, recently paid £360 on eBay for two tickets that did not materialise. Mr. Pope said: "I would urge people to be wary. This guy (the seller) seemed genuine, I already know of five other people who have had the same thing happen."

This is a huge current consumer issue. Ticket industry expert Eric Baker, CEO of, Europe's leading online ticket exchange, advises consumers what to watch out for and what to avoid when looking for those must-have tickets. To avoid getting ripped off, Eric says:

"Above all, only use a secure exchange which guarantees that if you're a buyer you get your tickets and if you're a seller you get paid. Additionally, here are five top tips:

1.    Don't agree to meet strangers to hand over money for tickets. They could take your money and run. Besides, it could be dangerous to meet someone you don't know.
2.    Don't accept the promise of "guarantees" without doing your homework. Many websites say 100% guaranteed, but the guarantee is only as good as the guarantor.
3.    Make sure that any online exchange you use is reputable. Anyone can build a website or buy links on Google. Ask if they are in business with any major organisations or teams. Search to see if they've been written about by major publications.
4.    Never buy from a source that doesn't give clear instructions, terms and conditions. Good resellers are happy to explain what your rights are and what their responsibilities are.
5.    Don't buy tickets outside the arena. This is where a great deal of fraud occurs. The "Picassos" of fraudulent tickets are now able to create forgeries that look as good as the originals, by the time you get to the door and are denied entry the street seller will be long gone."

Eric Baker founded viagogo, Europe's leading secure ticket exchange, which launched in August 2006. Previously, he founded the leading US ticket exchange StubHub, which was acquired by eBay for $307m in January.

Eric brings a proven ticket exchange service to Europe for the first time, offering Europeans the same benefits that he delivered in the United States. viagogo has already established itself as the best online destination for people to exchange tickets for all kinds of live events, from sports and West End shows to European tours of the world's biggest rock and pop acts. viagogo's partners include Chelsea FC, Manchester United FC, FC Bayern Munich as well as a range of other sports, entertainment and charity organisations.

For more information about viagogo please contact
Melissa Varcoe or Harry Porter at freud communications
Tel: 020 3003 6300; Email:

Notes for editors

Lee Pope's story was featured on BBC online 21.08.07 - see link below.
About viagogo
viagogo is an online secondary ticket exchange that allows people to buy and sell live event tickets in a safe and secure environment. What that means is that viagogo facilitates and guarantees the exchange between someone who wants to sell and someone who wants to buy live event tickets. By managing payment and delivery we guarantee that buyers will receive their tickets and sellers will receive payment. For this service, viagogo takes a commission which is a percentage of each exchange.

viagogo was set up in August 2006 by the co-founder of, the leading online secondary ticketing company in the US that was acquired in March 2007 by eBay for $307m. Based on an already proven business model and adapted for the European market, viagogo is the first and leading business of its kind in Europe, bringing efficiency and transparency to what has traditionally been a murky marketplace. It is therefore the best place to buy and sell live event tickets in a secure and guaranteed way.

Since it launched, viagogo has developed a portfolio of partnership deals with world-leading UK and European sports teams, media companies and charities. It is the official secondary ticketing partner of football clubs Chelsea FC, Manchester United FC, Everton FC, Blackburn Rovers FC, Portsmouth FC, Heart of Midlothian FC and FC Bayern Munich, as well as Rugby Union clubs Leicester Tigers and London Wasps. Among other deals, viagogo has also signed partnerships with, Europe's leading independent online travel and leisure group, major global music company Warner Music International and charities Amnesty International, Music for Relief and Leonard Cheshire. viagogo is the online destination of choice for people seeking tickets for major live events of all kinds across Europe.

In August 2007, viagogo launched operations in the U.S. with an exclusive partnership with the NFL's Cleveland Browns. For more information, visit


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Melissa Varcoe
020 3003 6300
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