Denver, CO (PRWEB) September 7, 2007
Denver Internet marketing and website development firm EBIZ Machine today released Part 3 to its search engine optimization (SEO) case study entitled "Rich Website, Poor Website" described at http://www.WITHseo.com. In this article called "Good SEO Triumphs!" EBIZ Machine's Bill Schwartz analyzes the performance of the two competing websites WITHseo.com and WITHOUTseo.com. He concludes that even small websites can benefit from the website visibility and web traffic that result from the proper application of SEO techniques.
In May of 2007, Bill Schwartz created this SEO case study which reenacted the classic TV miniseries "Rich Man, Poor Man". As part of this study (download "About This SEO Case Study" - http://www.withseo.com/seo-tips-downloads/search-engine-optimization-miniseries-part1.pdf) he promised to track and compare the performance of the two related websites WITHseo.com and WITHOUTseo.com. The two sites appear identical but he applied popular web page optimization and usability techniques to the WITHseo.com site alone. In part two of this series (download "Tracking Website Performance" - http://www.withseo.com/seo-tips-downloads/search-engine-optimization-miniseries-part2.pdf) he discussed the use of "performance metrics" or "key performance indicators" to provide quantitative evidence of their relative effectiveness.
In the latest installment (download "Good SEO Triumphs!" - http://www.withseo.com/seo-tips-downloads/search-engine-optimization-miniseries-part3.pdf), Bill Schwartz presents actual search engine metrics, website analytics, and "conversion" data that quantify the performance of the sibling websites relative to each other AND relative to the strategic goals of the case study. Based on website visibility, traffic and navigation depth, he concludes that WITHseo.com outperforms WITHOUTseo.com.
About EBIZ Machine:
EBIZ Machine (http://www.EBIZMachine.com) consults with small and mid-sized businesses to create and enhance their internet presence. Its services include search engine optimization, pay-per-click Internet marketing program development, web site development, eCommerce platform integration and webmaster services. Its web sites and SEO services have helped organizations improve sales, streamline business processes, improve customer loyalty and brand their products and services.