New Company Branding for Kennelwood

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Kennelwood has been instrumental in providing unique and quality pet care services since 1974. We are constantly striving for positive growth and change, and also looking for new ways to revolutionize the pet care industry. The company recently completed an entire transformation of Kennelwood Village®, now operating under the rebranded name of Kennelwood Pet Resorts with the tagline, Because pets deserve vacations too.

Kennelwood has been instrumental in providing unique and quality pet care services since 1974. We are constantly striving for positive growth and change, and also looking for new ways to revolutionize the pet care industry. The company recently completed an entire transformation of Kennelwood Village®, now operating under the rebranded name of Kennelwood Pet Resorts with the tagline, Because pets deserve vacations too.

"We realized the choices given to our clients always revolved around a vacation or destination theme," said Chris Danforth, Vice-President of Brand Management & Owner. "It was time to update our image and brand to capture what we do and who we are, all rolled into an exciting resort atmosphere."

The new Kennelwood Pet Resorts logo promotes and defines our new company identity, both internally and externally. The new voice of Kennelwood is upbeat, friendly, and vibrant by offering four-legged guests fabulous vacations and adventures. Over a period of time, the logo and tagline will be implemented into all Kennelwood brochures and marketing materials. But the most recent and expansive update is our current website, http://www.kennelwood.com. The site has been completely redesigned to correspond with the new brand, image and feel of Kennelwood Pet Resorts.

An important reason to implement these changes was the decision to offer Kennelwood franchise opportunities across the country. Franchisees will receive in-depth training in all aspects of operating a Kennelwood Pet Resorts facility at our Franchise Support Headquarters and corporate facilities in St. Louis. For more information contact Joe Zuccarello, Director of Franchising, at 314-446-1013, toll free at 877-447-4173, or email franchise(at)kennelwood.com.

"In terms of franchising, we are confident our new logo and name will automatically become a recognizable symbol representing who we are and what people's pets will enjoy," said Danforth. "We are excited to reaffirm our image to local consumers and better define Kennelwood to people in other cities with our franchising efforts."

Founded by the late Donald Danforth, Jr. in 1974, Kennelwood opened as one of the first all-suite pet resorts in the country and has expanded to our current six locations in St. Louis. Kennelwood facilities are currently located at: Page & Lindbergh, South County, Chesterfield, St. Peters, Ballwin and O'Fallon.

Contact:
Sarah Drew, Brand Development Coordinator, 314-446-1021
Renee G. Cordes, Director of Marketing, 314-446-1050

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