Crown Point, Indiana (PRWEB) September 6, 2007
Andrew D. Jackson is not a marketing expert or sales professional. He is Project Coordinator for National Judicial Conduct and Disability Law Project, Inc. (NJCDLP), a nonprofit legal reform organization combating abuses of the American legal system that are facilitated by judicial misconduct. In other words, Jackson is among the world's many champions of social justice or public interest causes. The internet is for them all an affordable and sometimes highly effective means of mass communication. However, "the results can defy what I thought was true about marketing and sales statistics," says Jackson.
As NJCDLP's Executive Director, Zena Crenshaw shares her colleague's sentiments. "Both Andrew and I know of exciting reform messages that reached millions via internet, but did not prompt any meaningful public action." Crenshaw adds, "tremendous good could be done with even small amounts of help from less than a fraction of that audience."
Direct sales specialists report that a positive response from less than one percent of a market can be an excellent outcome. Jackson explains "we became determined at NJCDLP to understand why capturing a reasonable market share can seem nearly impossible when your product is a call for action that may be vital, but directly impacts very few, at least in the short term." Crenshaw observes that "inaction rarely triggers a sense of longing, void, or emptiness in our line of work, unlike the failure to buy a cleverly advertised tangible product." Yet NJCDLP is projecting that similar emotions can be sparked by a pledge of hassle free mutual support.
NJCDLP recently launched a commercial support network with a name that proclaims "You Can Count On Me". Its members join for a nominal fee and pledge to provide each other predictable levels of simple, practical support every month. A table of support and donation requests are emailed to them bi-weekly, broken down into categories that include projects based on personal hardships. Each member decides who, what, if, and when they support, consistent with a standard membership pledge. Pledge shortfalls are assessed and addressed through self reporting, random audits, and monetary adjustments.
Jackson remarks that "our network compares to consumer clubs that became popular in the 90s." According to Crenshaw, "it harnesses strength through numbers and a variety of incentives that many organizations would find difficult to administer as part of regular operations." NJCDLP is accordingly geared to revolutionize the process of mutual support among civic minded individuals and philanthropic organizations. "We know from experience that there is a need for our network and are happy to make it available, literally for the good of mankind" concludes Jackson.
"You Can Count On Me" is a professionally administered network of civic minded individuals and philanthropic organizations. The commercial venture is administered by National Judicial Conduct and Disability Law Project, Inc. (NJCDLP). Learn more about the network and its administrator by visiting http://www.yccom.biz