Kansas City Chiefs to Celebrate 15th Annual Red Friday

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One of Kansas City's most anticipated football events of the season is celebrating 15 years of Red Friday traditions. This year, the Chiefs Red Coaters and the Kansas City Sports Commission and Foundation, proudly present a historical 2007 Red Friday.

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One of Kansas City's most anticipated football events of the season is celebrating 15 years of Red Friday traditions. This year, the Chiefs Red Coaters and the Kansas City Sports Commission and Foundation, proudly present a historical 2007 Red Friday.

For 15 years, the annual Red Friday event, which has consisted of magazine sales, luncheon and a pep rally, has been celebrated the Friday before the first regular season home game, raising more than $350,000 for local charities. According to Ken Blume, director of development & premium seating, most fans celebrate Red Friday before every home game, but the official Red Friday kick off only occurs once a year. "Chiefs fans show their support every Friday before home games by wearing red and displaying other memorabilia, but it all kicks off with the day long Red Friday events before the home opener," explained Blume.

Thanks to Jim Shultz, who founded the idea of Red Friday, the event has become a tradition for players, families and fans. "I was inspired by the book 'Hunt for Red October,' and approached Lamar Hunt with an idea and a name," explained Shultz. "I wanted to launch a pep rally where everyone wore red and came together to support the Chiefs as well as various charities."

Each season, Red Friday grows and evolves, attracting more and more people. "Red Friday is bigger than I ever imagined it could be," said Shultz. "Now, it's a huge community event in KC and an opportunity for a lot of people to interact with the players. Fans can attend the pep rally for free and really feel like they are apart of the Chiefs family," he said.

This year's anniversary celebration, will ramp-up at 6:30 a.m. September 21 as more than 500 volunteers distribute a special collector's edition of Red Friday Magazine. Proceeds this year will benefit select Chiefs players' charities, including TLC for Children and Families (Dustin Colquitt), Donnie Edwards Best Defense Foundation (Donnie Edwards) and Boys & Girls Clubs of Greater Kansas City (Jarrad Page).

At noon, the Kansas City Sports Commission and Foundation will host an exclusive preview luncheon at Arrowhead Pavilion. Special guest panelists included Chiefs Chairman of the Board, Clark Hunt; President, GM & CEO, Carl Peterson; and voice of the Chiefs, Mitch Holthus. A limited number of tickets are available and can be purchased at http://www.redfridaykc.org. That evening, Chiefs fans will want to head over to Westport for a free Red Friday Pep Rally celebration including musical performances by Sellout and celebrity appearances.

This year, fans can look forward to watching the Chiefs battle the Minnesota Vikings in the regular season home opener. A complete list of Red Friday activities can be found at http://www.redfridaykc.org. Complimentary parking will be offered in all Westport surface parking lots to accommodate everyone. A map of the venue is available at http://www.redfridaykc.org.

Chiefs Charities:
Dustin Colquitt: Chiefs Punter Dustin Colquitt volunteers at TLC for Children and Families, a center in Kansas City that provides emergency shelter for abused and neglected children from infancy through age 12. TLC was founded in 1972 and strives to provide opportunities that encourage positive growth and change for children, youth and families while ensuring a safe environment.

Donnie Edwards: Chiefs LB Donnie Edwards established the Donnie Edwards Best Defense Foundation in 2002. Working with organizations such as the Jump for Life program, Boy Scouts and the Boys and Girls Clubs of America, the foundation is a way of assisting children challenged by the same obstacles that he faced growing up.

Jarrad Page: Chiefs S Jarrad Page, an alumnus of the Boys & Girls Clubs, wanted to help give back to the organization that he was a part of while growing up. Known as 'The Positive Place for Kids,' the Boys & Girls Clubs of America provide guidance-oriented character development programs on a daily basis for children 6-18 years old.

Chiefs Red Coaters: The Chiefs Red Coaters are a special group of dedicated fans who support the Chiefs football team and the National Football League. They are ambassadors to the community and a vital part of the Chiefs organization. Red Friday was created by the Red Coaters 14 years ago. For more information about the Red Coaters, please call Jayne Martin at 816.920.4502 or visit http://www.kcchiefs.com

Kansas City Sports Commission & Foundation: The Sports Commission promotes sports and recreation throughout Kansas City. Since 1990, the organization has had an economic impact of more than $600 million in the surrounding metropolitan area. The Commission sponsors over 25 annual events, including youth clinics, annual community and membership luncheons and community-sponsored athletic events. For more information about the Sports Commission, call Kevin Wicker at 816.474.4652 or visit http://www.sportkc.org.

Additional Red Friday Details:
Red Friday Magazine Sales -- proceeds go to local charities
Who: Chiefs Red Coaters
Over 500 Volunteers
What: Red Friday Magazine Sales
Where: Kansas City Metro. Full list of locations on http://www.redfridaykc.org.
When: Friday, September 21, 6:30 -- 9 a.m.

Red Friday Football Luncheon
Presented by: Midwest United Credit Union
Who: Luncheon Panelists
Clark Hunt, Chiefs Chairman of the Board
Carl Peterson, Chiefs President, GM & CEO
Mitch Holthus, Voice of the Chiefs
What: Red Friday Football Luncheon: Exclusive preview of the 2007 Season
Where: Pavilion at Arrowhead
When: Friday, September 21, Noon
For ticket information, go to http://www.sportkc.org/events/RedFriday07.htm

Red Friday Pep Rally
Presented by: Bank of Kansas City
Who: Chiefs players including Dustin Colquitt, Donnie Edwards, Jarrad Page
Chiefs Cheerleaders
KC Wolf
TD Pack Band
Sellout, Live performance
What: Red Friday Pep Rally
Where: Westport
When: Friday, September 21, 5 -- 10 p.m.

Pep Rally Schedule of Events
5:00 p.m.Pep Rally begins (Music, entertainment, Interactive Exhibits, etc.)
5:30 p.m. Autograph session with Chiefs Ambassadors.
5:30 p.m. TD Pack Band and Chiefs Cheerleaders on stage
6:00 p.m. Program begins (Announcements, KC Wolf, etc.)
6-7 p.m. Metro Sports and Channel 5 Live from Westport
7:00 p.m. Player introduction (Chiefs Management, Ambassadors, and Chiefs players)
7:30 p.m. Pep Rally Program ends
8-10 p.m. Live Music
10 p.m. Pep Rally ends


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