Leading Sales Performance Company Engages Unique Sales Enablement Solutions

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Miller Heiman, "The Sales Performance Company," is experiencing outstanding results from the utilization of multimedia sales enablement solutions produced by StoryQuest, Inc. When international sales training leader Miller Heiman needed to raise the bar on how they could more effectively communicate the unique value they provide to the sales marketplace, they engaged StoryQuest.

Miller Heiman, "The Sales Performance Company," is experiencing outstanding results from the utilization of multimedia sales enablement solutions produced by StoryQuest, Inc. When international sales training leader Miller Heiman needed to raise the bar on how they could more effectively communicate the unique value they provide to the sales marketplace, they engaged StoryQuest.

"Relating what we do and our differentiators; that's easier said than done," explains Jason Reed, vice president of business development, North America for Miller Heiman. "Short of running prospects or individuals through entire Miller Heiman programs, it's tough to relate the essence of our strength, the power of our intellectual property, and the quality of the programs that we bring to bear. StoryQuest has built sales enablement tools that allow us to convey that essence to the marketplace in an authentic, unscripted, and powerful way."

StoryQuest interviewed over 25 of Miller Heiman's best sales consultants, management and even customers. From over 30 hours of recorded interviews and hundreds of photos, StoryQuest created both internal and external facing sales enablement tools for Miller Heiman. The deliverables were two-fold: internal content for self-education and external content to communicate with customers.

Reed continues, "The sales enablement tools that StoryQuest built for us, and the ability to share them with our global network of Miller Heiman's sales consultants, has helped us all get our minds around our value proposition, how we position ourselves to customers, our talk tracks, how we talk about our strengths, how we characterize what we're good at, what we're not good at,- it is really meaty, powerful stuff. They're taking the power of audio and coupling it with flash technology resulting in still pictures streaming in conjunction with powerful audio; it's a cost-effective way to do something that's pretty darn appealing and powerful. The applications are endless."    

With competition growing in the field, Miller Heiman could have chosen a different provider, but StoryQuest came out on top. "One of the big differentiators was StoryQuest's understanding of the importance of learning our business, so there was genuine sweat equity by their staff to understand our business, what we're about, and our history. There was some smart due diligence conducted by StoryQuest to relate to Miller Heiman that really gave StoryQuest an edge."

The results were immediate and overwhelmingly positive. "Every month, we are seeing more adoption and we're getting a ton of positive feedback from it. It has already validated our decision to make investments on this front. I would obviously recommend them."

For more information on how StoryQuest creates powerful sales enablement training tools for exceptional results, visit http://www.storyquest.us or call (312) 258-0111.

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TIM KEELAN
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