Westport, CT (PRWEB) September 6, 2007
Industry leader BitDefender has selected Crossbow Group to build an integrated awareness campaign to compellingly communicate the newly defined brand identity and promise to consumers around the globe. The campaign will include print and interactive components and will be localized for individual countries.
The company is moving from a regional to a global marketing structure and will be rolling out new integrated ad campaigns that target consumers, SMBs, enterprises and IT channel resel-lers through both offline and online channels.
"We chose Crossbow Group because of their broad and deep experience marketing technology solutions to consumers and businesses," said Beau Roberts, BitDefender's Mountain View, CA-based Global Marketing Director. "Crossbow delivers creative integrated solutions to our strategic challenges that drive real results. They get it."
The relationship builds on Crossbow Group's strong heritage in technology marketing. "Beau and his team at BitDefender are making significant progress in an extremely competitive, high growth market", said Crossbow's president, Jay Bower. "They're highly experienced, aggressive marketers. We're looking forward to working with them to introduce the brand to new markets."
BitDefender is a leading global provider of security solutions that satisfy the protection require-ments of today's computing environment. The company offers one of the industry's fastest and most effective lines of security software, setting new standards for threat prevention, timely detection and mitigation.
BitDefender delivers products and services to over 41 million home and corporate users in more than 180 countries. BitDefender has offices in the United States, the United Kingdom, Germany, Spain and Romania. For more information about the company, go to http://www.bitdefender.com or contact Beau Roberts, Global Marketing Director at (800)388-8062 or broberts(at)bitdefender.com.
About Crossbow Group
Crossbow Group, one of B-to-B Magazine's Agencies of the Year for the second straight year, is a full-service direct and interactive marketing and communications agency with expertise in developing high impact programs that drive measurable results - across the entire spectrum of communications media. With a solid grounding in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an inte-grated whole to achieve an ROI that meets or exceeds expectations. The firm's client list in-cludes CIGNA HealthCare, T.Rowe Price, Intuit, Yahoo!, The Motley Fool and other well-known brands.
For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.